Aragon Research Publishes 2019 Tech Spectrum for Sales Coaching and Learning

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Sales coaching and learning platforms offer a robust and consistent way to deliver training that is vital to getting higher rates of achievement across the sales organization.

sales coaching and learning tech spectrum 2019

Aragon Research evaluates 14 major providers in the emerging sales coaching and learning market.

Sales organizations need a dedicated approach to continuously train and support their sales professionals.

Aragon Research has published its first ever Tech Spectrum™ for Sales Coaching and Learning (SCL), identifying 14 major providers in this emerging market.

The digitization of the customer journey and sales process has resulted in sales leaders requiring more than the traditional LMS-based approach to onboard, train, and coach their sales teams. SCL is a new category of tools and methods that make the process of training, practice, and just-in-time learning a breeze. According to the report, by deploying a SCL platform, enterprises can digitally support both sales professionals and managers in their unique learning and training journeys.

Aragon identifies the key technology elements of a sales coaching and learning platform as onboarding, video role plays, just-in-time micro-learning, skills development, content, and analytics.

“Sales organizations need a dedicated approach to continuously train and support their sales professionals,” said Jim Lundy, CEO of Aragon Research. “Enterprises should consider investing in a sales coaching and learning platform to boost their overall sales performance and retain their top sales talent.”

The Aragon Research Tech Spectrum looks at a focused set of criteria that helps enterprise planners understand and navigate the market of technology provider options. The providers evaluated in this Tech Spectrum include: Allego, Brainshark, Bigtincan, CommercialTribe, gomo, LevelEleven, LevelJump, MindTickle, Qstream, Rehearsal, SalesHood, SAP, Showpad, and Veelo. Aragon clients can access The Aragon Research Tech Spectrum for Sales Coaching and Learning, 2019 in the AIN client community or on aragonresearch.com.

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.

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Patricia Lundy
@AragonResearch1
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