Enterprises need to focus on automating document-focused customer journeys with a goal of simplifying the process and speeding it up.
PALO ALTO, Calif. (PRWEB) January 23, 2020
Aragon Research released its fourth The Aragon Research Globe for Digital Transaction Management, 2020 today. The report notes that the market has become known as the way to automate legacy, paper-based transactions.
The DTM market continues to grow at a rapid pace due in part to the continued need by enterprises to speed-up document-based transactions. Organizations that have deployed DTM are at a competitive advantage because their transactions are digital—which results in higher employee and customer satisfaction rates.
Aragon also says the market is shifting towards digital transaction management platforms—which automate the entire content lifecycle. Many providers are now offering an expanded portfolio which consists of:
- Basic DTM (electronic signing)
- Advanced DTM (workflow and content automation)
- Content analytics
“Enterprises need to focus on automating document-focused customer journeys with a goal of simplifying the process and speeding it up,” said CEO of Aragon Research Jim Lundy. “The race to a fully digital enterprise is on and it starts with eliminating your paper-based processes.”
The Globe report also states that chatbots are giving way to digital assistants, and with the rise of content analytics as a future part of digital transaction management platform offerings, Aragon is predicting that some providers will offer what it calls a ‘content assistant’ by the end of year 2020.
Aragon believes that workflow and content automation (WCA) is poised to be a key catalyst for document automation, and represents a key component of a digital continuum. WCA will consolidate the following:
- Forms software
- Workflow software
- Document generation or customer communication management (CCM)
The providers evaluated in this Globe report include: Adobe, AssureSign, Citrix, Conga, DocuSign, eOriginal, HelloSign, Indorse Services, InfoCert, Mitratech, Namirial, Nintex, OneSpan, Sertifi, SignEasy, SignNow, Smart Communications, Topaz, Wacom, and ZorroSign.
Enterprises should use this Globe report to help them begin evaluating digital transaction management providers and to understand where the market is headed. Aragon clients can access The Aragon Research Globe for Digital Transaction Management, 2020 in the AIN client community or on aragonresearch.com.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.