Aragon Reveals the 2020 Globe for Sales Enablement Platforms

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Aragon identifies 17 major providers who are making a difference in the sales enablement market.

The Aragon Research Globe for Sales Enablement Platforms, 2020

Aragon identifies 17 major providers who are making a difference in the sales enablement market.

Sales teams need better ways to reach their customers to get over the goal line and SEPs are delivering just that.

Aragon Research has published The Aragon Research Globe for Sales Enablement Platforms, 2020, today. The report states that the market continues to grow due to the need to provide sales professionals with a work platform that enables teams to share content and communicate with prospects and customers.

As the world shifts to digital selling, sales teams are looking for better ways to reach their customers, automate their repetitive sales processes, and close more deals. Sales enablement platforms (SEPs) are delivering on all of these fronts.

Workflow and content automation (WCA), which was first discussed as a trend in sales in 2018, has now become a desired feature in sales enablement platforms. As sales professionals continue to spend more time with content, SEPs that have WCA capabilities can automate workflows and produce intelligent documents with valuable process analytics that make businesses more productive and intelligent.

Aragon has also seen a significant growth in sales communications over the last year. As it can still be a challenge to connect with a customer at the right time, leveraging omni-channel communications and messaging is critical for sales success.

“Enterprises can’t rely on legacy sales tools to deliver valuable customer engagement,” said Jim Lundy, CEO of Aragon Research. “Sales teams need better ways to reach their customers to get over the goal line and SEPs are delivering just that.”

The core capabilities of SEPs include:

  • Sales content creation
  • Sales content automation
  • Workflow and content automation
  • Communications
  • Advanced content analytics
  • Partner applications
  • Guided selling

The providers evaluated in this Globe include: Bigtincan, Brainshark, ClearSlide, DialSource, Highspot, Journey Sales, OneMob, Outreach, Pitcher, RevenueGrid, ringDNA, SalesHood, SalesLoft, Showpad, Seismic, vablet, and VanillaSoft. Aragon clients can access The Aragon Research Globe for Sales Enablement Platforms, 2020 in the AIN client community or on aragonresearch.com.

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com

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Patricia Lundy

Kalyn Stockman
@AragonResearch1
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