From product line, company culture, synergy, and financial contribution standpoints, combining forces with v2 is an incredible opportunity for ALW, our agents, and our customers.
OAKLAND, Calif. (PRWEB) November 07, 2019
ALW announced that it has acquired v2 Lighting Group, Inc. of San Jose, CA, a move that further strengthens ALW’s position as an industry-leading manufacturer of specification-grade architectural and decorative LED luminaires. v2 Lighting Group is the leader in high-performance and highly-configurable cylinders, pendants, and sconces, making their product lines extremely complementary to ALW’s linear, MoonRing, and bespoke designs.
v2 leadership and other key roles will join the ALW team, as part of the transaction. Chris Varrin, founder and CEO of v2 will become the Chief Design Officer at ALW, overseeing marketing, brand strategy, engineering, and new product development. Mitch Dale, COO of v2 will become the Chief Integration Officer at ALW, leading the integration management for the combined operations, supply chain, and manufacturing.
“This is a key acquisition that supports our aggressive growth strategies,” stated Jeff Croskey, CEO of ALW. “From product line, company culture, synergy, and financial contribution standpoints, combining forces with v2 is an incredible opportunity for ALW, our agents, and our customers. Having Chris and Mitch join our leadership team not only demonstrates their confidence in our combined strength, but also ensures our mutual focus on innovation, product quality, and excellent customer service.”
Chris Varrin, now Chief Design Officer at ALW, added, “Exceptional products have always been at the core of v2. This consolidation of the two companies under a common vision allows us to innovate and grow more effectively, ultimately providing our customers with the best products available. ALW’s resources, state-of-the-art manufacturing, and commitment to excellence solidified this partnership decision.”
Integration activities will be completed in early 2020 with a focus on maximizing the value generated by the acquisition and minimizing any disruption to the sales channel and customers.
ALW (Architectural Lighting Works) is an innovative, award-wining architectural lighting manufacturer based in Oakland, California, with a mission to Illuminate the Soul™ via a portfolio of over 60 linear and decorative luminaires. ALW has been creating inspiration and illumination since 2005 for clients such as Microsoft, Volkswagen, Tesla, Whole Foods, Nike, and Google. ALW’s portfolio of decorative lighting expanded with the acquisition of Neidhardt in 2017, giving specifiers unparalleled creativity and flexibility in customizing their luminaires. ALW manufactures all products in their North America factory and primarily serves the United States, Caribbean, and Canadian markets.
About v2 Lighting Group
Located in Silicon Valley, California, v2 designs and manufactures modern, high-performance, interior and exterior LED luminaires for select clients such as Apple, Amazon, Starbucks, Disney and Microsoft. Their innovative fixtures are built to order with precision engineering and uncompromised quality, using only the highest quality components. Available in a multitude of sizes, features and finishes, v2’s specification-grade fixtures give architects and lighting designers billions of standard configuration choices.