Opportunities for 2024 feature award-winning integrated programs, new products and a refreshed, experiential approach to live events
NEW YORK, Nov. 15, 2023 /PRNewswire-PRWeb/ -- Arizent, a leading business information resource for the financial and professional services communities, launched its 2024 media offerings for all seven of its brands: American Banker, The Bond Buyer, National Mortgage News, Digital Insurance, Financial Planning, Accounting Today and Employee Benefit News. Following the success of award-winning integrated campaigns and the launch of their Intent360 demand gen solution, Arizent is providing more impactful opportunities for clients to create integrated, multi-platform programs that drive meaningful engagement and results with senior decision makers.
After new event launches in 2023 for Accounting Today's FIRM GROWTH FORUM and Employee Benefit News' BENEFITS AT WORK, Arizent will reimagine the flagship DIGITAL BANKING conference from American Banker. The new experience will center around an interactive environment — The Bank of the Future — designed to showcase the innovation and customer experiences financial institutions must deliver to compete in the emerging landscape.
"We're curating more experiential events that create new opportunities for clients to showcase the creativity and value of their offerings in the context of real-world use cases," says Josh Rucci, Chief Commercial Officer at Arizent. "We've seen how powerful the results can be when our clients leverage our events and digital platforms for integrated campaigns."
In 2022, Arizent partnered with S&P Global for an integrated campaign that used editorial research, digital ads and THE MOST POWERFUL WOMEN IN BANKING events to foster DEI awareness in the financial services community. The campaign won a Gold Award from the Financial Communications Society in the Event Marketing category. Arizent's multi-year partnership with Protiviti on a separate campaign also garnered an ANA B2 Award in the category of Best Sponsorship Program.
"The value of our communities is even more important in the current media landscape, and we're providing unique ways for businesses to build relationships that really matter," says Jeff Mancini, Arizent's interim Chief Executive Officer. "Our communities are navigating disruption and economic uncertainty, and we want to facilitate partnerships that can help them be more efficient and drive growth in the face of industry transformation."
Arizent has also launched the 2024 content calendars for each of their award-winning brands, with content packages focused on the issues that are most critical to their respective industries. Editorial packages also include key benchmark programs like American Banker's The Most Powerful Women in Banking and Best Banks to Work For; The Bond Buyer's Hall of Fame, Deal of the Year and Rising Stars; Accounting Today's Top 100 Firms; Financial Planning's 40 Top Brokers Under 40; and Employee Benefit News' Excellence in Benefits.
The media kits for all Arizent brands can be downloaded here.
Arizent is a business information company that advances professional communities by providing insights and analysis and convening industry leaders. The company uses deep industry expertise and a data-driven platform to deliver its services, which include subscriptions, marketing services, live events and access to Leaders, an executive forum. Arizent also connects business communities through leading financial services brands like American Banker, The Bond Buyer, Financial Planning and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News and Digital Insurance.