Scottsdale, Ariz. (PRWEB) October 15, 2018
Michael Faulkner, an entrepreneur and producing branch manager who runs the Scottsdale office of American Pacific Mortgage, has been named one of the Most Connected Mortgage Professionals by National Mortgage Professional Magazine.
Faulkner’s customer-centric focus of branding his slogan “Your Home Loan Experience Starts Here,” focuses on service first, and being a mortgage educator and problem solver. He uses social media and his website to deliver educational content through video, blogs and graphics to his clients and real estate agents.
National Mortgage Professional Magazine has recognized Faulkner for this work through this award.
“I want to thank National Mortgage Professional Magazine for this recognition, but also use it to highlight how the modern-day loan originator in this digital time should be focused on customer service and value instead of ‘application taking’ and rates,” Faulkner said. “Loan originators should be using social media to be effective communicators, providing education and using it to explain the “why” behind loan programs, rates and the market. I believe that if the consumer is educated about buying real estate with a loan, then they can make informed decisions about their future."
Faulkner’s content on Facebook and his website, faulknermortgage.com, is driven by understanding what buyers really want from a lender. He spent 14 years listening and studying what the consumer wants from their chosen lender, and has used that knowledge to produce content that provides just that.
“Trust me, the market is not 100 percent only focused on what your rate is. I have discovered that people want to support a brand, person, community, team and be a part of it. I know this may sound strange due to the nature of the commodity of interest rates, but deep down, buyers are truly brand driven and want to get behind and support a brand. Think Apple, Harley Davidson and Tesla – all brands that people support, rally behind and love.”
Faulkner has a significant following on his business Facebook page where he has 3,600-plus clients and a community of people who are engaged with his content. In addition, on this page pinned to the top of the feed, Faulkner has one of the most watched Down Payment Assistance videos on Facebook with more than 58,000 views.
Another part of his social media and online presence is his personal website, faulknermortgage.com, which is filled with video and blog content that covers down payment assistance programs, VA loans, real estate investing, underwriting approvals v. pre-qualifications and “What you need to know as a first-time home buyer.” And these are just a few examples.
On Instagram and LinkedIn, Faulkner focuses 100 percent on personal development and mentoring. On these two platforms, his content is geared toward serving real estate agents, entrepreneurs, high achievers, sales professionals, fitness professionals and anyone trying to improve their life in the health, business, social and fulfillment areas. Having been mentored by some of the top names in the personal development space himself, Faulkner has branded the slogan “Let’s go #allin and grow together.”
“I waited almost two decades before I picked up a camera and mic to start dropping content that I learned from my mentors – living an optimal healthy/fit lifestyle and running a successful business. I was ready to broadcast my experiences on social media,” Faulkner said.
Faulkner found his “why” in life, which is to impact one million lives in mortgage, real estate and personal development by the year 2028.
"Social media gives mortgage professionals a platform to explain who they are and why they do what they do. If you aren't passionate about this business, the consumer is going to see through you and just worry about what rate you are offering. But if you show you care and are genuinely trying to educate them with a good customer experience, then they will be a return customer and refer you," Faulkner said.
Faulkner’s content can be consumed on Facebook, Instagram, LinkedIn and his website: faulknermortgage.com.
About American Pacific Mortgage Corporation
American Pacific Mortgage Corporation (APM) is a U.S. residential mortgage company headquartered in Roseville, Calif. The company is licensed to lend in 21 states throughout the U.S. The company includes more than 800 loan advisors and branch managers in over 170 branch offices. Established in 1996, APM is built and led by a senior leadership group with decades of experience in mortgage lending. APM is 100 percent focused on making its branch managers and originators look good by providing the culture and resources to deliver home ownership in America. For more information, visit apmortgage.com.
AZ Corp BK 0906702 American Pacific Mortgage Company is an Equal Housing Opportunity Lender NMLS #1850