“We are proud to have an outstanding company like Libman aligned with Arkansas, and as basketball season tips off, its brand is set to receive tremendous exposure," said David Shoemaker, Arkansas Sports Properties General Manager
ARCOLA, Ill. (PRWEB) November 25, 2020
Arkansas Sports Properties, on behalf of the University of Arkansas, today announced an extended relationship with The Libman Company, a family-owned business that has been making quality cleaning tools since 1896.
The multi-year extension is effective this collegiate athletics season, with a noted presence during basketball. The brand will have a significant presence at Bud Walton Arena, and The Libman Company will own the designation of “Official Hardwood Floor Care Provider of the Arkansas Razorbacks”.
“We’re thrilled to be aligning our brand with the Arkansas Razorbacks, a well-respected athletic program in the country,” said The Libman Company President Andrew Libman. “We take pride in the quality of our products, and we know college athletics is a smart avenue for amplifying Libman’s visibility.”
The Libman-Razorbacks’ extension was secured by Arkansas Sports Properties, the university’s athletics multimedia rightsholder and Fayetteville-based Learfield IMG College team.
“We’re grateful for The Libman Company’s continued support of the Razorbacks,” said Arkansas Sports Properties General Manager David Shoemaker. “We are proud to have an outstanding company like Libman aligned with Arkansas, and as basketball season tips off, its brand is set to receive tremendous exposure.”
The Libman Company, the leading brand of cleaning tools, manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman has partnered with a number of NBA franchises, NCAA institutions and NCAA conferences. For more information about the Libman Company, please visit http://www.libman.com.