Armed Services YMCA Names CDR Fundraising Group as Agency of Record

USA - English

• USA - English

WASHINGTON, Feb. 14, 2022 /PRNewswire-PRWeb/ -- CDR Fundraising Group (CDR), a Moore company, announced today that it has been named the agency of record for Armed Services YMCA (ASYMCA), the nation's oldest continuously serving military service organization. CDR will provide the strategy and integration of the organization's direct marketing programs to advance its mission to support the lives of military members and their families.

CDR will work alongside ASYMCA to implement direct response strategies driven by next-generation data analytics and provide the organization with an omnichannel view of their direct mail program, including acquisitions, appeals, acknowledgments, and welcome series.

CDR will utilize Moore resources, including SimioCloud, a constituent data platform that combines billions of data points with the latest machine learning and artificial intelligence to improve identifying donors and fundraising results, and AudienceFirst Media, a recognized industry leader in data solutions with unmatched expertise in creating successful data-driven integrated strategies for nonprofits, to support ASYMCA's mission.

ASYMCA works to enhance the lives of military members and their families in spirit, mind, and body through programs relevant to the unique challenges of military life, working diligently to provide support and resources to all families in need. Each year, they provide more than half a million services to military families.

"For the last 160 years, the Armed Services YMCA has been able to help military families face the unique challenges of military life and meet their unmet needs. However, there is so much more that needs to be done and that requires additional funding," said Dorene Ocamb, Chief Development & Marketing Officer of ASYMCA. "Quite simply, we need more to do more, and we need to do more. Through our partnership with CDR, we hope to bridge the gap and make sure no military family is left behind."

CDR counts some of the nations' leading military and veterans' organizations as clients. Additionally, CDR staff is composed of many who have personally served or have military family members. This passion and personal connection, along with their decades of experience, gives the CDR team the unique industry knowledge and perspectives to guide the strategic direction of ASYMCA's direct response efforts.

"Our mission at CDR is to use our years of expertise and top-of-industry resources to raise funds to support nonprofit missions that transform lives," said Steve Harrison, president of CDR. "As the agency of record for ASYMCA, we will provide an omnichannel strategy to engage and cultivate donors across all platforms to seamlessly and cost-effectively expand audience engagement, increase donor reach and raise awareness on their life-changing mission."

To learn more about CDR Fundraising Group and the services they provide to nonprofits around the world, visit cdrfg.com.

About Armed Services YMCA
The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA's mission enhances the lives of active duty junior enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2020, the ASYMCA engaged nearly 150,000 individuals and delivered more than 500,000 points of service through its 12 Branches and 23 Affiliate Partners, serving 89 military installations across the U.S. To learn more about how the ASYMCA is "Strengthening Our Military Family" visit asymca.org.

About CDR Fundraising Group
CDR Fundraising Group, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency's areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact

Mac McKeever, 1st Degree on behalf of CDR Fundraising Group, 207.841.6110, [email protected]

SOURCE CDR Fundraising Group