Ascent's Iced Coffee with Protein offers coffee lovers an easy way to enjoy iced coffee and protein in one easy scoop.
DENVER, June 22, 2023 /PRNewswire-PRWeb/ -- One of America's fastest growing sports nutrition companies, Ascent Protein, announced today a new product - Iced Coffee with Protein. Available for a limited time, the rich and refreshing Iced Coffee flavor combined with Whey Protein supplies the equivalent caffeine in a cup of coffee (100 mg) and 20 grams of protein.
"Following months of research and testing we are excited to launch this innovative and delicious product that answers consumer demand for iced coffee and protein," Kirsten Karlsson, Head of Marketing for Ascent, said. "We've discovered that nearly 70% of protein consumers routinely mix protein powder into their coffee, multiple times per week. Now the two are combined in one easy scoop. All that is needed is cold water, or the chilled beverage of choice, to make a delicious and high protein iced coffee."
Athletes of all kinds consider whey protein a vital part of their nutrition routine, as it helps support muscle health and post-workout recovery. Whey, a primary protein from dairy, contains the nine essential amino acids that can aid in weight loss and building muscle. According to dieticians and nutritionists, as well as athletic trainers, most people don't get enough protein in their diet.
Ascent's Iced Coffee with Protein offers 100mg of caffeine and 20 grams of clean protein with zero artificial flavors or sweeteners. The caffeine is naturally sourced from 100% Colombian Coffee & Coffeeberry(R) Energy - which is made from carefully selected, premium Arabica coffee cherries, hand-picked at family-owned farms using more sustainable practices. Ascent's Iced Coffee with Protein is available for a limited time only and can be purchased online at Ascentprotein.com, as well as Amazon and Wegman's Supermarkets beginning in July.
Ascent is continually innovating to deliver the cleanest products on the market for consumers seeking high quality ingredients to support muscle health and performance. All of Ascent's products contain zero artificial flavors or sweeteners and are Certified Gluten Free and Informed Sport Certified, meaning every batch is third-party tested for banned substances. Ascent Protein is trusted by some of the world's most prominent elite athletes including CrossFit Games athlete Brent Fikowski & Team USA Weightlifting athletes Jourdan Delacruz & CJ Cummings.
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About Ascent Protein
Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial flavors and sweeteners. They are Certified Gluten Free and Informed Choice Certified meaning they are third-party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves - going the extra mile, completing an extra set, and never backing down from a challenge - Ascent pushes for high-quality results knowing they do not come without hard work. For more information, visit http://www.ascentprotein.com.
Media Contact
Kim DeVigil, Ascent Protein, 1 17205503751, [email protected]
Sara Brewer, Ascent, 720-545-8779, sbrewer@leprinofoods.com
SOURCE Ascent Protein
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