Asia Mobile Data and Wireless Broadband Industry 2013 Research Report Available at

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Asia Mobile Data, Wireless Broadband Market and Forecasts is the new market research report available with at

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The line between mobile communications – voice services as opposed to broadband services – is becoming blurred by the rapid uptake of smartphones. This makes it more difficult to produce reports with a clear delineation between the two sectors. This report concentrates specifically on the mobile broadband developments and therefore, in the developed mobile communication markets in particular, it does not include statistical and other information on the underlying mobile communication part of the market – for example, general statistics on mobile subscribers and revenues.

The countries covered in this report include: Afghanistan, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kyrgyzstan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar (Burma), Nepal, North Korea, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Turkmenistan, Uzbekistan, Vietnam. Complete report available at

Group of highly developed markets in Asia offer useful models for industry future: With some 3.3 billion Asians using mobile phones - almost half of the number of mobile subscribers in the world – spread across a diverse range of markets, the region is already rapidly advancing in its exploiting of mobile data/wireless broadband services.

Growth across Asia in high speed access to the internet by mobile wireless has been largely driven by highly competitive markets combined with preparedness to embrace new generation mobile technologies. With 3G and 3G+ platforms extensively covering the region, mobile broadband services are already well established. The rapid take up has been underpinned by increasingly cheaper smartphone prices and lower airtime tariffs combining to support even wider adoption. And now, of course, we have 4G/LTE providing a fresh impetus, especially in the region’s pace-setting markets. Order a copy of this report at

The more highly developed markets in the region, such as Japan, South Korea, Hong Kong, Singapore and Taiwan, have positioned themselves well to generally exploit mobile data and broadband wireless opportunities and lead the rest of the region into the next generations of mobile applications. As 3G transitions through 3.5G and onto 4G/LTE and we see consequential increases in speeds, as service improves and as content providers offer more, an exponential growth in data usage is already occurring in the major markets. Hong Kong is a prime example of this explosion in mobile data.

While 3G licensing and the ongoing launch of 3G services in Asia has certainly provided the fundamental platform for growth in wireless data services, 3G has also been providing opportunities for both wireless access and content providers in domestic markets. In South Asia, in particular, more people own a mobile phone than a PC, giving the delivery of mobile data services huge potential there. Although one can obviously say that in terms of system sophistication ‘the show has moved on’ in the more advanced markets, 3G is continuing to provide the basis for ongoing development of mobile data across much of the region. (Note: Almost all markets in Asia had effectively launched of 3G networks by 2013; there were only a handful of markets yet to launch.)

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Regionally, overall mobile broadband penetration was around 16% by early 2013. This represented a total of 640 million mobile broadband subscribers across the region and the number of mobile broadband subscribers was growing at around 40% annually. Of the markets in Asia, as well as Singapore, both South Korea and Japan had more mobile broadband subscribers than population coming into 2013.

Key operators in the region have been investing heavily in WiFi and the deployment of femtocells for mobile network offload. South Korea for example, saw an 11-fold jump in mobile data traffic over a one year period and WiFi traffic accounting for a third of all mobile traffic. Leaders in mobile data usage, there is a drive for NFC chips in smartphones which will further drive data usage.

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Priyank Tiwari
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