Asset Living Acquires Digital-Focused Creative Agency Poetic Digital

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Leading Property Management Firm Brings in Creative Agency and Launches New Website

As a company, our momentum is only accelerating and looking toward our future, now feels like the perfect time to expand our growth potential with a partner that knows our industry in a unique way.

Asset Living, a Houston-based leader in the property management sector, has recently acquired Poetic Digital, a digital-focused creative agency with extensive experience solving complex business challenges through data, design, and technology.

A long-time client of Poetic, utilizing its services to develop property websites, marketing materials, and more, Asset Living is excited to leverage Poetic’s creative problem-solving capabilities to become an all-inclusive resource to clients. Beyond real estate expertise, Poetic serves a diverse client roster, innovating and growing impressive brands such as Greater Houston Partnership, Camden, Houston Zoo, Houston Food Bank, and more.

“As a company, our momentum is only accelerating and looking toward our future, now feels like the perfect time to expand our growth potential with a partner that knows our industry in a unique way,” said Ryan McGrath, CEO of Asset Living. “Poetic is an innovative tech leader in Houston’s ever-evolving startup world –– having their resources and perspectives on our team puts us in a better position to meet every client's needs, from the way properties are showcased, to the way they are experienced.”

In the biggest undertaking since the acquisition, Poetic has reimagined Asset Living’s website. From brand positioning strategy to design and development, the collective team worked tirelessly to create an online experience that reflects Asset’s extensive expertise through services provided in multi-family, student housing, and affordable property management.

Poetic’s work has resulted in an online experience that clearly demonstrates Asset’s story, success, and unrivaled value to nationwide partners. To discover the new Asset Living website, visit http://www.assetliving.com.

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About Asset Living

Founded in 1986, Asset Living (“Asset”) is a Houston-based real estate management firm. With a growing portfolio that includes a multitude of properties across the nation, Asset provides services to a variety of clients that include property management, asset management, receivership, and investment services. Asset is a member of The Institute of Real Estate Management (IREM), and is recognized as an Accredited Management Organization (AMO). To learn more, please visit http://www.assetliving.com.

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Sabrina Leon
Serendipit Consulting
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