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At Ford Field, Trace3 and Detroit Lions Unveil a New Chapter in NFL Tech


News provided by

Trace3

Nov 20, 2023, 08:03 ET

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Trace3
Trace3

On November 14th, 2023, Trace3 and the Detroit Lions unveiled a pioneering Analytics War Room at Ford Field, signaling a major leap in NFL technology and fan engagement. The event, attended by notable political and community leaders, highlighted the transformative potential of AI and data analytics in revolutionizing sports entertainment and supporting Detroit's economic and community development.

DETROIT, Nov. 20, 2023 /PRNewswire-PRWeb/ -- On November 14th, 2023, an event that may well redefine the future of sports entertainment took place at Ford Field, the proud home of the Detroit Lions. Trace3, a leader in technology solutions and services, unveiled its groundbreaking collaboration with the Detroit Lions, showcasing an innovative Analytics War Room that places the team at the forefront of the NFL's technological revolution.

Event Highlights and Notable Attendees:
The event brought together a diverse mix of political figures, community leaders, and industry professionals, all witnessing the unveiling of a technology that promises to enhance the fan experience and contribute to Detroit's economic revival. Among the esteemed attendees were:

Trace3, a leader in technology solutions and services, unveiled its groundbreaking collaboration with the Detroit Lions, showcasing an innovative Analytics War Room that places the team at the forefront of the NFL's technological revolution.

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  • Bryan McMurran, and Yosif Hachem, representing US Senator Gary Peters.
  • Myles Miller, on behalf of Michigan Senator Paul Wojno.
  • Michigan Representatives Jaime Churches and Jamie Thompson.
  • Detroit Fire Chief James Harris and Police Chief James White, accompanied by officers from the executive protection unit.
  • Wayne County Commissioner Cara Clemente.
  • Leaders in education, including Michelle L. Reaves of the Detroit Area Pre-College Engineering Program and Norman Bent of the University of Detroit Mercy College of Engineering and Science.
  • Dr. Courtney Hough from the Boys and Girls Club of Southeast Michigan.

The Power of Data and AI in Enhancing Fan Experience:
During the event, Ashton Mullinix from the Detroit Lions emphasized the significant impact of their collaboration with Trace3. In acknowledging how their partnership focuses on revolutionizing fan engagement and contributing positively to Detroit's economic growth.

Mullinix explained the unique role of sports in this context to revitalize Detroit with technology and praised Trace3 as a standout partner in the technology sector, owing to their unparalleled expertise, innovative approach, and forward-thinking vision.

Josh Lindstrom from Trace3 then took the stage, building upon Ashton Mullinix's remarks, commenting on the immense potential that lies in integrating data across multiple platforms.

Envisaged applications of this technology include:

  • Personalized Fan Engagement: Leveraging AI to offer bespoke dining recommendations and exclusive game-related promotions at local restaurants.
  • Revolutionized Transportation: Using predictive analytics to optimize public transport schedules and routes, ensuring smooth and efficient travel for fans on game days.
  • Immersive Media Experiences: Curating personalized content streams and interactive platforms to engage fans in and out of the stadium.
  • Economic and Community Development: Utilizing data-driven insights to boost local business and contribute to community-building initiatives.
  • Sustainability and Health Initiatives: Implementing smart solutions for environmental sustainability and public health and safety around the stadium and the city.

Broader Impact and Future Visions:
This collaboration is a testament to the Detroit Lions' and Trace3's commitment to innovation and community development. Amon-Ra St. Brown, in attendance with NFL Films, praised the Lions' efforts in connecting with their fans through technology.

Feedback from the event, spanning across generations, echoed a shared optimism for the future of sports entertainment and its role in the educational and economic sectors.

Closing Remarks and Tribute:
The event concluded with a tribute from Governor Gretchen Whitmer, celebrating the partnership as a symbol of hope and advancement for Detroit. Her message underscored the state's commitment to technological and economic growth, aligning perfectly with the goals of Trace3 and the Detroit Lions.

For more insights into this groundbreaking partnership and its future endeavors, please reach out to Trace3.

About Trace3:
Trace3 delivers business transformation. We consult on, integrate, and operate convergent solutions across data, security, and cloud that embrace emerging technology and drive measurable value. For more information, visit http://www.trace3.com

Media Contact

Karla Jo Helms, JOTO PR, 7277774619, khelms@jotopr.com, www.jotopr.com

LinkedIn

SOURCE Trace3

Modal title

Detroit Lions Trace3-Built Analytics War Room at Ford Field
Detroit Lions Trace3-Built Analytics War Room at Ford Field
Unveiling of Detroit Lions Trace3-Built Analytics War Room Event
Unveiling of Detroit Lions Trace3-Built Analytics War Room Event
Detroit Lions Trace3-Built Analytics War Room Event with panelists and emcee, from left to right Josh Lindstrom (Trace3), Ashton Mullinix (Lions), Sandy Salty (Trace3) and Amon-Ra St. Brown (Lions)
Detroit Lions Trace3-Built Analytics War Room Event with panelists and emcee, from left to right Josh Lindstrom (Trace3), Ashton Mullinix (Lions), Sandy Salty (Trace3) and Amon-Ra St. Brown (Lions)
Unveiling of Detroit Lions Trace3-Built Analytics War Room Event with dignitaries and media
Unveiling of Detroit Lions Trace3-Built Analytics War Room Event with dignitaries and media
Josh Lindstrom, from Trace3, demonstrating the Detroit Lions' Analytics War Room
Josh Lindstrom, from Trace3, demonstrating the Detroit Lions' Analytics War Room
Ashton Mullinix from the Detroit Lions , demonstrating the Lions' Analytics War Room
Ashton Mullinix from the Detroit Lions , demonstrating the Lions' Analytics War Room
Amon-Ra St. Brown with Representative Jamie Thompson, Michigan Representative District 28, and Sam Ditzhazy, Legislative Aide
Amon-Ra St. Brown with Representative Jamie Thompson, Michigan Representative District 28, and Sam Ditzhazy, Legislative Aide
Bryan McMurran, and Yosif Hachem, representing Senator Gary Peters.
Bryan McMurran, and Yosif Hachem, representing Senator Gary Peters.
Amon-Ra St. Brown with Chief James C. Harris, Detroit Fire Department
Amon-Ra St. Brown with Chief James C. Harris, Detroit Fire Department
Amon-Ra St. Brown with Representative Jaime Churches, Michigan Representative District 27
Amon-Ra St. Brown with Representative Jaime Churches, Michigan Representative District 27
Commissioner Cara Clemente, Wayne County Commissioner District 4 and Legislative Aide, with Amon-Ra St. Brown.
Commissioner Cara Clemente, Wayne County Commissioner District 4 and Legislative Aide, with Amon-Ra St. Brown.
Amon-Ra St. Brown with Norman Bent, Director at the University of Detroit Mercy College of Engineering and Science
Amon-Ra St. Brown with Norman Bent, Director at the University of Detroit Mercy College of Engineering and Science
Students of the University of Detroit Mercy College of Engineering and Science with Amon-Ra St. Brown
Students of the University of Detroit Mercy College of Engineering and Science with Amon-Ra St. Brown
Myles Miller, representing Senator Paul Wojno, Michigan Senator, District 10, with Amon-Ra St. Brown
Myles Miller, representing Senator Paul Wojno, Michigan Senator, District 10, with Amon-Ra St. Brown
Todd Galina, Jill Simpson, Amon-Ra St. Brown, Sandy Salty, Ashton Mullinix, Josh Lindstrom from Trace3 and the Detroit Lions
Todd Galina, Jill Simpson, Amon-Ra St. Brown, Sandy Salty, Ashton Mullinix, Josh Lindstrom from Trace3 and the Detroit Lions
Detroit Lions Trace3-Built Analytics War Room at Ford Field Unveiling of Detroit Lions Trace3-Built Analytics War Room Event Detroit Lions Trace3-Built Analytics War Room Event with panelists and emcee, from left to right Josh Lindstrom (Trace3), Ashton Mullinix (Lions), Sandy Salty (Trace3) and Amon-Ra St. Brown (Lions) Unveiling of Detroit Lions Trace3-Built Analytics War Room Event with dignitaries and media Josh Lindstrom, from Trace3, demonstrating the Detroit Lions' Analytics War Room Ashton Mullinix from the Detroit Lions , demonstrating the Lions' Analytics War Room Amon-Ra St. Brown with Representative Jamie Thompson, Michigan Representative District 28, and Sam Ditzhazy, Legislative Aide Bryan McMurran, and Yosif Hachem, representing Senator Gary Peters. Amon-Ra St. Brown with Chief James C. Harris, Detroit Fire Department Amon-Ra St. Brown with Representative Jaime Churches, Michigan Representative District 27 Commissioner Cara Clemente, Wayne County Commissioner District 4 and Legislative Aide, with Amon-Ra St. Brown. Amon-Ra St. Brown with Norman Bent, Director at the University of Detroit Mercy College of Engineering and Science Students of the University of Detroit Mercy College of Engineering and Science with Amon-Ra St. Brown Myles Miller, representing Senator Paul Wojno, Michigan Senator, District 10, with Amon-Ra St. Brown Todd Galina, Jill Simpson, Amon-Ra St. Brown, Sandy Salty, Ashton Mullinix, Josh Lindstrom from Trace3 and the Detroit Lions

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