“With the addition of our Core4 technology in StormMaster Hip & Ridge, Atlas is again underscoring its commitment to providing the best quality shingles on the market.” —Stan Bastek, vice president of sales and marketing for Atlas Roofing
ATLANTA (PRWEB) March 09, 2021
Atlas Roofing Corporation is excited to announce the launch of its StormMaster® Hip & Ridge shingle featuring the company’s proprietary Core4™ Enhanced Polymer Technology, which allows the shingle to provide extra strength, flexibility, durability and extreme weather resistance.
Atlas Roofing, an innovator in shingle technology, says Core4 surpasses standard styrene butadiene styrene (SBS) asphalt for overall better rooftop performance. By including Core4 in its hip-and-ridge shingle lines, Atlas further raises quality and performance expectations across the industry.
Core4 Technology — previously only available in Atlas StormMaster® Shake and StormMaster® Slate shingle lines — are manufactured with polymers enhanced at a molecular level that help shingles stand up to the most severe weather conditions. Like StormMaster Shake and StormMaster Slate, StormMaster Hip & Ridge feature Scotchgard™ Protector for long-lasting defense against black streaks caused by algae.
“With the addition of our Core4 technology in StormMaster Hip & Ridge, Atlas is again underscoring its commitment to providing the best quality shingles on the market,” says Stan Bastek, vice president of sales and marketing for Atlas Roofing’s Shingle & Underlayment Division. “Our research-driven results show Core4 technology outpaces standard asphalt technology.”
Introduced in 2019, Core4 incorporates a proprietary blend of enhanced virgin polymers to create four primary features:
- PolyCore® Technology creates stronger shingles that last longer and perform with increased consistency and less variability.
- FlexCore® Technology allows shingles to bend and flex in cold temperatures, particularly when others crack and tear.
- WeatherCore® Technology provides shingles with strength and resilience to withstand winds up to 150 mph and hail damage.
- ThermalCore® Technology drives shingle stability, reducing the effects of expansion and contraction caused by extreme temperature changes.
StormMaster Hip & Ridge colors match Atlas StormMaster Shake, StormMaster Slate and Pinnacle® Pristine shingles and will continue to provide homeowners with the same stunning curb appeal they have come to expect from Atlas.
StormMaster Hip & Ridge shingles are now a required component of the Atlas Signature Select® Roofing System for StormMaster Slate, StormMaster Shake or Pinnacle Pristine installations. StormMaster Hip & Ridge are covered by the Atlas Lifetime Algae Resistance Limited Warranty.
About Atlas Roofing
Atlas is an innovative, customer-oriented provider of asphalt shingles, roof underlayments, rigid expanded polystyrene and polyiso insulation, geofoam, cold chain, protective packaging, lost foam, and cutting-edge coated and paper facers and underlayments for a diverse set of markets. Atlas has grown from a single asphalt shingle manufacturing facility to 36 facilities in North America with worldwide product distribution. Products from the company’s four major divisions, Polyiso Roof & Wall Insulation, Shingle & Underlayment, Molded Products, and Web Technologies, are manufactured in state-of-the-art facilities and shipped from its network of manufacturing plants and distribution facilities in the United States, Canada and Mexico. For more information, visit http://www.atlasroofing.com.