TORONTO, May 15, 2019 /PRNewswire-PRWeb/ -- A leading content intelligence platform, Atomic Reach, today announced it has joined LaunchPoint by Marketo, an Adobe company. Together, the companies are leveraging artificial intelligence (AI) to help marketers optimize and personalize email content at scale.
As a Marketo Innovate partner, Atomic Reach enables companies to increase the engagement and conversion rates of their email marketing campaigns by:
- Identifying and sharing what attracts and engages audiences
- Personalizing email subject lines and body content
- Customizing content for each customer segment and persona via custom content profiles created within the platform
- Enabling teams to write more effective content, faster, with its automated "Smart Editing tool"
"The language we use as marketers with our prospects and customers is of critical importance," said Bradley Silver, CEO, Atomic Reach. "AI can navigate the critical nuances and variables of effective content and do so at scale, in a way that we cannot accomplish otherwise. This enables marketing teams to speak to their customers the way they want and drive the most value out of their email campaigns while freeing up time to focus on other high-touch priorities."
"The collaboration between Marketo and Atomic Reach tackles one of the challenges marketers face most – creating effective content at scale," said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem, Adobe. "Combining the power of the Marketo Engage capabilities with AI-enabled content creation leads to improved engagement and conversion rates while saving valuable time for marketers."
Setting up the integrated solution takes less than five minutes. For more information on the Atomic Reach and Marketo integration, please visit https://www.atomicreach.com/marketo-integration/.
About Atomic Reach
Atomic Reach is an AI-powered Content Intelligence Platform built to help marketers create personalized marketing communications that drive more leads & audience engagement. Based on extensive research, we made it our mission to uncover the unique relationship between language and user behavior. Specializing in real-time text analysis using a combination of machine learning algorithms and artificial neural networks, our focus has been centered around developing proprietary technologies that allow our users to take advantage of these findings, driving better personalization, engagement and conversion -- and doing so at scale. https://www.atomicreach.com.
Media Contact
Summer Tran
Email: summertran(at)atomicreach(dot)com
Phone: 437-684-8899
SOURCE Atomic Reach
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