ATP CaseBank Augments Management Team in 2019

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New team members to lead product, marketing, and sales strategies for the company as it continues to expand within the aviation industry.

ATP CaseBank®, a leading provider of information services and software solutions for the aviation industry, significantly augmented its management ranks over the past several months. In chronological order, these additions included:

Dr. Mike Profit, Chief Product Officer. Mike joined ATP CaseBank in March, coming from WorkWave, an industry leader in field service management software. Prior to WorkWave, Mike was VP of Product Development at Systech, an anti-counterfeiting and supply chain software company. He also served as a General Manager for Symantec, where he led the growth of that company’s global partner business for website security product lines. Mike has also held senior product roles in small and large software companies in the US and the UK where he focused and delivered on operational efficiencies, product management processes, and bridging the gap between software concept and commercially successful solutions. Mike holds a Bachelor of Science and a PhD in Evolutionary Biology, both from the University of London in the UK.

James Geneau, Chief Marketing Officer. James joined the company in May from Benbria, a company offering a SaaS platform designed to help small and medium size businesses and enterprise brands enhance their customer’s experiences. Prior to Benbria, James held leading marketing roles at multiple companies in the US, Canada, and the Caribbean, including Simply Hired, Benecaid, and Morneau Shepell. He began his career at Dow Chemical. James has a BA from Concordia University in Montréal and has completed executive education in Marketing at both the University of Toronto and the Edinburgh (Scotland) School of Business.

Saima Shaukat, Chief Revenue Officer. Saima was most recently CRO for TechCanary, a SaaS InsurTech company offering an insurance platform on Salesforce. Saima led the effort in developing the go-to-market strategy, establishing and expanding into new markets for TechCanary’s platform, and growing revenue by 3X. Prior to joining TechCanary, Saima enjoyed 13 years of progressive experience at Salesforce from 2005 to 2018, where she was consistently placed in entrepreneurial high-growth divisions within the company. Most recently, as GM and Vice-President Financial Services, she created the Financial Services Team in Canada and then subsequently grew revenue 300% over her tenure. Saima has a Bachelor of Arts, Economics and Minor in Computer Science from McGill University in Montréal.

Saima is taking over from Ken Aubrey who has led ATP CaseBank's sales efforts for the past four years, but who is retiring at the end of the year and moving into an Executive Adviser role.
According to Rick Noble, ATP CaseBank’s CEO, “Our goal in bringing these very talented and experienced managers into the organization is to augment our existing team of professionals who serve in our Toronto, San Francisco, and Austin offices – all of whom are working toward the company’s overarching goal of making flying safer and more reliable.”

Earlier this year, ATP CaseBank announced a significant enhancement to its ChronicX product, which is now capable of not only identifying recurring issues more efficiently but can now return fully coded data to customers. ChronicX is now used on a quarter of the free world’s airliners. In 2019, ATP CaseBank also began work piloting a new dedicated database for their SpotLight software, designed specifically to support the largest single fleet of commercial airliners in the world.”

“Maintaining our momentum in continuing to enhance our products and our reach into commercial airlines, OEMs, and the military remains a primary goal, and we are excited to have Mike, James, and Saima now helping to drive those efforts”, Mr. Noble added.

About ATP CaseBank
ATP CaseBank is a global information services and software company focused on making flying safer and more reliable. Our content division offers a suite of reference content, airworthiness, diagnostics and reliability services that optimize aircraft availability and operational compliance. Our software division provides troubleshooting, reliability, and defect trend analysis tools that help engineering and service teams accelerate equipment repair, increase uptime, reduce warranty costs, and improve product support and performance. The company has deployed solutions worldwide to support multiple Fortune 100 companies. As a global company, ATP CaseBank has more than 6,700 customers in 137 countries, with almost 50 years of experience in the information services and software industries.

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Alicia Carbo-Guha
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