SAN FRANCISCO, May 8, 2019 /PRNewswire-PRWeb/ -- Attribution™, an advanced multi-touch attribution company, today announced it has launched Attribution on Salesforce AppExchange, enabling Salesforce customers with an easy pathway to transition their marketing attribution model from single to multi-touch.
Attribution uses a patent-pending multi-touch attribution and machine learning to quickly cull through any online and offline marketing channel, providing marketers with authoritative and timely insight on which touches are working and which ones are not. By automatically connecting lead, opportunity, and campaign information created in Salesforce to Attribution, marketers get a single source of ROI truth across each lead and opportunity stage of the Salesforce funnel to closed-won, enabling marketers to make data-driven decisions with confidence on which programs they should spend more on and which ones they should stop.
Built on the Salesforce Platform, Attribution is currently available on AppExchange. For more information, please contact sales(at)attributionapp(dot)com.
Comments on the News
"Attribution's integration with Salesforce is great for marketers looking to solve the burgeoning pain with relying on data from disparate single-touch models to help them optimize their programs to revenue," said Ryan Koonce, CEO at Attribution. "With our new integration on Salesforce AppExchange, customers have a smooth route to changeover to multi-touch attribution to plan and manage their investments with confidence."
"We are happy to welcome Attribution onto AppExchange, as they provide customers with an exciting new way to know how their marketing investments are contributing to revenue," said Mike Wolff, SVP, ISV Sales, Salesforce. "The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success."
About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 6 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.
Additional Resources
Like Salesforce on Facebook: http://www.facebook.com/salesforce
Follow Salesforce on Twitter: https://twitter.com/salesforce
Read: https://www.attributionapp.com/multi-touch-attribution-for-salesforce-is-here/
Learn more about Attribution integrations: https://www.attributionapp.com/integrations/
Explore Attribution on G2 Crowd: https://www.g2crowd.com/products/attribution/reviews
Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.
About Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach and machine learning, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer's journey. To request a free demo, visit attributionapp.com/request-demo.
SOURCE Attribution
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