SAN FRANCISCO, June 27, 2019 /PRNewswire-PRWeb/ -- Attribution™, an advanced multi-touch attribution company, today announced their leadership position within the Summer 2019 Grid© report for attribution software by G2 Crowd, receiving top scores for ease of setup, ease of use, ease of admin, and ease of doing business.
"Being named a G2 Crowd Grid High Performer three times in a row by real users is a true honor," said Ryan Koonce, CEO of Attribution. "Providing a product that marketers love and making it easy to do business with us is our top priority, so we're humbled by the vote of confidence from our customers."
The recognition comes on the heels of Attribution introducing new features to its multi-touch attribution platform:
Television Attribution Model
Marketers can collect TV impression data and establish an authoritative baseline of response activity, measure the impact of TV on driving desired responses or conversions such as visiting a site, watching a video, signing up for an email, or purchasing, and accurately determine the performance lift and allocate proper credit for their ads.
Custom Machine Learning (ML) Attribution Model
Marketers can run a custom attribution model that uses machine learning algorithms to automatically perform channel mix modeling and forecasting based on historical conversion performance and marketing's ability to move deals at each stage in the buying journey, adding scenario planning flexibility against changes in budgets and / or buyer dynamics.
Integration with Salesforce, Quora, and HubSpot
Marketers can take advantage of new out of the box integrations for Salesforce, Quora, and HubSpot, to securely connect to Attribution and easily allocate revenue, sync costs, and calculate ROI across marketing touches and channels. Attribution's extensive network of pre-built integrations to advertising and marketing technology platforms makes it easy to setup Attribution and start optimizing marketing spend.
Additional Information
- Download a complimentary copy of the full Grid® Report for Attribution Software | Summer 2019 here
- Learn more about Attribution machine learning model and television attribution here
- Learn more about Attribution integrations here
About Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach and machine learning, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer's journey. To request a free demo, visit attributionapp.com/request-demo.
SOURCE Attribution
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