ListFit gives brands a way to easily raise their level of sophistication with how they use email data, and upgrade their legacy toolset for things like validation, deliverability, analytics, etc. in a single solution.
CHATTANOOGA, Tenn. (PRWEB) September 17, 2020
AudiencePoint added two email marketing industry veterans - Evan Frey and Matt Thackston - to support company growth, as adoption of their latest product release, ListFit, accelerates. “We are always happy when talented people join our team, but when two well-respected pros come on board at once, the energy around what we’re doing jumps to an even higher level,” said Andy Perez, CEO of AudiencePoint.
The addition of Frey as VP of Sales & Partnerships will enable AudiencePoint to build on their existing partnership network and expand into adjacent verticals. "Evan brings a fantastic depth of knowledge to the table,” says Bo Spessard, COO of AudiencePoint, “and truly understands how our data can bring value to a variety of industries looking to upgrade their stack or create a competitive advantage with data.”
Matt Thackston joins as Director of Product and brings over a decade of email marketing and SaaS product leadership to AudiencePoint. As head of product partnerships & integrations at Emma (now part of the Campaign Monitor group), Thackston spearheaded strategic integrations, ultimately helping expand Emma’s customer footprint upmarket. “I’m excited to reunite with Matt here at AudiencePoint,” says Spessard, also formerly COO at Emma, Inc. “He has that rare ability to take a big, strategic view of the market then quickly translate that vision into near-term action and deliverables.”
Thackston and Frey inherit a fast-moving beta product in ListFit, which has been met with enthusiasm from current clients and with early testing from industry professionals. “Everyone sees the need for tools that not only provide quality, compliant data, but more importantly, to make that data easily actionable,” adds Perez. “ListFit gives brands a way to easily raise their level of sophistication with how they use email data, and upgrade their legacy toolset for things like validation, deliverability, analytics, etc. in a single solution.”
For more detail on ListFit or to schedule a product demo, visit ListFit.com.
AudiencePoint is an email data company that leverages an industry-leading, federated dataset of over 400 million privacy-compliant profiles to provide email marketing optimization tools for high-volume senders. AudiencePoint’s SaaS products, ListFit and STO (send time optimization), help marketers increase program effectiveness by providing deep insights into subscriber activity and engagement patterns, resulting in more optimized sending, better delivery, and higher click-through rates.
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