AUDIENCEX Launches $1,000,000 Growth Fund to Support Marketers and Agencies During Economic Downturn

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Growth Fund designed to help fuel new digital strategies that marketers can deploy to reach consumers confined to their homes

The current economic situation is forcing marketers to rethink their traditional business models and we are launching this fund to help marketers find new ways to reach and engage their consumers during time,” said Jason Wulfsohn, co-founder and COO, AUDIENCEX.

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, today announced the launch of a new $1,000,000 Growth Fund to help mid-market advertisers and agencies unlock new revenue during the second quarter of 2020.

As the US and global economy moves into recession AUDIENCEX understands that agencies and brands across virtually every category are actively looking for new ways to offset declining revenues. The Growth Fund is designed to help fund new digital strategies that marketers can deploy to reach their target audiences during a time when consumers will generally be confined to their homes.

In virtually every category marketers can no longer rely upon established customer conversion tactics, from in-store engagement, to OOH and trade-shows. The digital ecosystem, by comparison, continues to represent an array of different channels that marketers can successfully deploy to convert consumers or simply sustain brand awareness until the economy rebounds.

The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power their media plans.

“The current economic situation is forcing marketers to rethink their traditional business models and we are excited to launch this unprecedented fund to help marketers find new ways to reach and engage their consumers during this period of extreme economic stress,” said Jason Wulfsohn, co-founder and COO of AUDIENCEX.

Since its inception, AUDIENCEX has focused on executing strategic omnichannel marketing plans for mid-market agencies and marketers to increase revenue and drive growth. The AUDIENCEX trading desk, tdX, assesses 18 leading programmatic platforms, based on millions of data points, to identify the best-performing platform mix for each client campaign.

“With this fund, we are giving brands and agencies a powerful opportunity to make up for declining revenues within their existing business models. It’s all about partnership and coming together and those are values we have always championed” noted Reeve Benaron, co-founder and CEO of AUDIENCEX.

For more information, please visit: https://audiencex.com/growth-fund/

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Michel Benjamin
AUDIENCEX
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