Audio Spotlight Technology is at the Heart of the Centerpiece Attraction in Nike's New Flagship Store in New York City

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Providing audio soundscapes in a massive and highly elaborate retail display, Audio Spotlight directional sound technology from Holosonic Research Labs, Inc. is an integral part of the centerpiece attraction at Nike's new flagship store in New York City.

Providing audio soundscapes in a massive and highly elaborate retail display, Audio Spotlight directional sound technology is an integral part of the centerpiece attraction at Nike's new flagship store in New York City. At the heart of Nike's 68,000 square foot "House of Innovation 000" on Fifth Avenue is a three-story high, space-age inspired sculpture called "The Beacon", which is comprised of 29 video screens, 70 programmable lights, and 36 Audio Spotlight speakers.

Nike worked directly with Holosonics' partner Parallel Studio to install directional sound technology beneath the floor grating under The Beacon exhibit to beam organic ambient soundscapes upward as part of the display, which promotes noise-canceling sneakers.

The retail space also includes vitrines with privacy glass for sneakers on display in which patrons can only see products from certain angles while the immersive waves of directional sound encompass them from below.

According to Nike, visitors to the six-story House of Innovation 000 can experience how "the promise of living retail comes to life... on each floor, groundbreaking features offer spaces and experiences that are both personal and responsive. Throughout, consumers can enjoy services that are deeply customizable and effortlessly smart and seamless."

Featuring an ultra-thin design with built-in amplifiers, the AS-16i Audio Spotlight speakers were a perfect fit for the floor-mounted sound at The Beacon display, providing a seamless integration at the new flagship Nike location. According to the team at Parallel Studio, the Nike display manager was particularly pleased with the ease of installation, and how unobtrusively the Audio Spotlight speakers fit into the space. The immersive multi-sensory exhibit transformed visitor engagement with a unique and memorable experience.

In retail projects like this one or in other similar settings, Audio Spotlight is a powerful directional sound delivery system, compatible with any source, ensuring that any retail display, kiosk, or outdoor advertising exhibit has isolated audio, while the surrounding area is kept peacefully quiet.

About Holosonic Research Labs, Inc.

Holosonic Research Labs, Inc., a pioneer in directional acoustics, develops and manufactures the Audio Spotlight directional sound system. Founded by MIT graduate Dr. F. Joseph Pompei, Holosonics’ Audio Spotlight technology is used in a wide variety of applications including museums, libraries, offices, reception areas, retail displays, trade shows, and retail kiosks. The world’s top organizations and companies use the Audio Spotlight directional sound system to beam sound to their listeners... and preserve the quiet.™

Press inquiries: press@holosonics.com

Holosonic Research Labs, Inc. http://www.holosonics.com | info@holosonics.com | +1.617.923.4000

© 2019 Holosonic Research Labs, Inc.

Audio Spotlight® is a registered trademark of Holosonic Research Labs, Inc.

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Cris Osden
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