The premium yoga towels and hoodies inscribed with mantras are designed to support mental well-being through intention and self-care.
SAN MARCOS, Calif., Feb. 24, 2026 /PRNewswire-PRWeb/ -- Aurenda, an aura-inspired apparel brand founded by Julie Feldman, announces its new line of premium yoga towels and hoodies that transform everyday rituals into moments of mindfulness, grounding, and self-connection. Created for an increasingly fast-paced and unpredictable world, Aurenda's products offer comfort, intention and emotional steadiness, inviting individuals to slow down and reconnect with themselves through meaningful daily rituals.
Each Aurenda piece features a personalized mantra woven directly into the fabric, serving as a gentle reminder to return to self-worth, presence, and purpose. These mantras are designed to anchor wearers during moments of movement, stillness, travel or transition, bringing clarity and calm wherever life unfolds.
"In a world that feels increasingly fast-paced and unpredictable, prioritizing mental health has become essential," said Feldman. "Aurenda is a daily ritual woven in mindfulness. Each of our items are inscribed with a powerful mantra, designed to anchor you in self-worth and bring you back to your intention, no matter the destination."
Aurenda was inspired by Julie's transformative experiences and education in movement, meditation, neuroscience and energy work. Drawing from both modern science and ancient wisdom, the brand offers tangible, wearable tools that support intentional living and emotional resilience.
The name Aurenda is derived from the Iroquois concept of Orenda, which refers to a powerful life force, the spiritual and physical energy believed to flow through people, nature and even inanimate objects. This philosophy guides the brand's intention-driven designs, reflecting the belief that what we wear and use daily can carry meaning, energy and purpose.
Through Aurenda, Feldman empowers individuals to embrace intentional living and reconnect with their inner strength. She has cultivated a growing community devoted to mindful movement, manifestation and personal growth.
"At a time when the world feels loud and overwhelming, we believe self-care should feel accessible and deeply personal," added Feldman. "Even small, mindful rituals can bring clarity, calm and empowerment."
As conversations around mental health continue to grow, Aurenda stands at the intersection of wellness, intention and design, offering a tangible way to care for mind, body and spirit. Guided by its mantra, "Remember who you are — and wear it," the brand invites individuals to reconnect with themselves in meaningful, everyday ways.
In addition to apparel, Aurenda offers aura-inspired workouts, manifestations and meditations on its social channels. Visitors can also take the brand's Aura Quiz to discover the color that aligns with their energy.
For more information, visit aurenda.us.
About Aurenda:
Aurenda is an aura-inspired apparel brand that weaves intention setting and manifestation into every design. Each stitch, color, word and placement carries energetic meaning and vibration, helping wearers align with their highest selves. Follow them on Instagram @aurenda.
Media Contact
Katie Rose Cronin, Aurenda, 6306993964, [email protected], https://www.aurenda.us/
SOURCE Aurenda
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