Author J.C. Roberton’s new book, “Driving a Smart Bargain: How to Get the Best Possible Price, Buying or Selling”, is a fresh approach to competitive negotiating

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This eye-opening book by J.C Roberton, “Driving A Smart Bargain: How to Get the Best Possible Price, Buying or Selling”, is a down-to-earth guide for anyone who buys or sells in a competitive free market economy. It can be especially valuable for the inexperienced executive or entrepreneur, who might otherwise be taken to the cleaners by more experienced negotiators.

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J.C. Roberton has written a new book, “Driving A Smart Bargain: How to Get the Best Possible Price, Buying or Selling”.

The author’s ground-breaking analysis identifies and highlights critical principles that won’t be found elsewhere else in the literature on “Negotiating”.

In this book, J. C. Roberton: (a) Articulates for the first time the four interrelated Principles of Bargaining (Knowledge, Deception, Risk and Time) that determine the ultimate outcome; (b) Points out boldly how patterns of behavior that aren’t always acceptable elsewhere are necessary and accepted components of bargaining; and (c) Demonstrates that the frequently-voiced opposites of “Win-Win” versus “Win-Lose” are not mutually exclusive, but are both critical steps in the bargaining process (an issue that has thoroughly bedeviled other writers on the subject).

The author also provides an incisive set of guidelines on how to work successfully with lawyers.

The book’s mantra says it all: “Bargaining can be taught. Bargaining can be learned. Bargainers are made, not born.”

J.C. Roberton, a Yale graduate and Marine veteran who earned a law degree from Stanford and an MBA from U.C. Berkeley, practiced corporate law for several years in California before converting a “brief” overseas trip into six years managing a major hospital complex in Abu Dhabi. He subsequently participated in several start-up ventures and real-estate sales, and most recently devoted his talents to writing this book.                                                                                                                

Published by Page Publishing, J.C. Roberton’s engrossing book is a thought-provoking guide to the art of bargaining in any type of negotiation. Readers who wish to experience this engaging work can purchase “Driving a Smart Bargain: How to Get the Best Possible Price, Buying or Selling” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues to focus on their passion: writing and creating. Learn more at

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Nichole Hoffman
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