Author Martin Baenninger’s new book “On the Scent of a Continent: Memories of Africa” is a reflection on his travels as a young Canadian doing business in Africa

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Recent release “On the Scent of a Continent: Memories of Africa” from Page Publishing author Martin Baenninger is an engaging memoir of his life-changing experiences traveling to and around Africa as a young man in 1969 and 1970 while working for a large, Swiss-based multinational corporation supplying perfume ingredients to businesses all over the world. Follow the author’s adventures as he comes of age as a novice businessman while navigating the unfamiliar cultures and expectations in various African nations.

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Martin Baenninger, a retired international senior business executive, father of two sons, collector of contemporary art, and avid globetrotter who resides with his wife in Montreal, has completed his new book “On the Scent of a Continent: Memories of Africa”: a fascinating glimpse into the social and political realities encountered by the author as a young, untested businessman.

“On the Scent of a Continent: Memories of Africa”: a young, recent college graduate brought up and educated in the United States finds himself travelling on his first business trips through Africa on behalf of a Swiss-based multinational fragrance corporation, encountering, and doing his best to cope with, situations, people, and challenges that he never imagined and learning lessons that he did not even know were there to learn.

At the same time a travel memoir and a coming-of-age story, “On the Scent of a Continent” recounts a series of captivating vignettes that are instructive and often funny and give an interesting insight into what this unique and entrancing continent was like fifty years ago.

Interwoven in the text is also much aviation lore with absorbing and extensive background information about some of the airlines and airplanes of the mid twentieth century.

The diverse and eventful episodes recounted in the book are both charming and informative, and seventy-four illustrations bring the witty and lighthearted text even more to life.
Published by Page Publishing, Martin Baenninger’s engrossing book is an evocative and entertaining memoir recalling the indelible experience of traveling and doing business in Africa in the late sixties.
Readers who wish to experience this engaging work can purchase “On the Scent of a Continent: Memories of Africa” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues to focus on their passion: writing and creating. Learn more at

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