“By reaching out to new homeowners upon move-in, local auto repair services businesses and auto dealers have the ability to grow their base with lifelong customers,” said Steve Goodman, CEO and President of Welcome Wagon.
FORT LAUDERDALE, Fla. (PRWEB) November 18, 2019
National marketing company, Welcome Wagon, helps local automotive businesses market to new movers in the community with effective direct mail and digital marketing strategies.
The logic behind Welcome Wagon’s new mover marketing strategy lies in how automotive businesses and new homeowners have a dually beneficial relationship. Studies have shown that 57% of new homeowners own or lease two automobiles and that 54% will need auto repair services within the first six months. New homeowners are almost always in need of reliable, local auto repair services companies for the maintenance of their vehicle and local companies can increase their customer base with this demand for services. Some of the most common auto repair services include battery replacements, spark plug replacements, AC repairs, brake repairs, oil changes, and more.
Welcome Wagon helps automotive businesses deliver a concise message to new movers by utilizing a direct 1-2-3 approach. When a homeowner moves into their new neighborhood, Welcome Wagon delivers a high-quality Gift Book to their mailbox which includes a full page ad for each business, listing their contact information as well as details about the services they provide. With exclusivity in the Welcome Wagon program, an automotive sales or repair services business has the opportunity to establish a relationship with new movers and build a loyal customer base from the start. To reinforce the automotive business’s message and increase chances of success, new movers will receive the 30 days after move-in Postcard and the 90 days after move-in Follow-up Book.
“New homeowners establish more business relationships in the first year of their move than at any other time in their home, which provides a great opportunity for businesses to reach out and introduce themselves,” said Steve Goodman, CEO and President of Welcome Wagon. “By reaching out to new homeowners upon move-in, local auto repair services businesses and auto dealers have the ability to grow their base with lifelong customers.”
For automotive businesses that also want to greet new movers through the digital route, Welcome Wagon’s engaging Digital & Social Media program increases discoverability and strengthens the business’s brand and presence online. With their one-touch call feature, new movers can automatically dial a business’s phone number, click through to the automotive business’s website and see all of their great and inviting offers.
Welcome Wagon’s direct mail and digital marketing services allows automotive businesses to reach new movers and prospective customers before their competition, which in the long run helps build strong relationships and establish a great sense of community.
More about Welcome Wagon
Since 1928, Welcome Wagon’s mission is to help establish relationships between local businesses and new movers in their community. Their goal is to help people save money, grow businesses, and help local communities thrive and prosper. For more information about Welcome Wagon, visit https://www.welcomewagon.com/.
For career opportunities, visit https://www.welcomewagon.com/careers/.