“Aligned in Hope affords us the opportunity to give back to RMHC families while doing what we do best, fixing cars, in our ultimate quest and firm belief in our ability and moral obligation to leave everything better – a TBC Corporation core value.”
PALM BEACH GARDENS, Fla. (PRWEB) March 17, 2020
TBC Corporation, the parent company to automotive maintenance and tire centers Tire Kingdom and NTB Tire & Service Centers, has announced a new partnership with Ronald McDonald House Charities (RMHC). RMHC helps families with ill or injured children stay together, and close to the medical care their child needs at leading hospitals worldwide.
Through the partnership, Aligned in Hope will provide support to RMHC through the following efforts:
- After leaving the hospital, RMHC families will receive a special membership card that offers discounts for life on tires and maintenance services at any Tire Kingdom and NTB Tire & Service Center in the United States.
- Service discounts for shuttle vehicles utilized by Ronald McDonald House programs to transport families – helping to minimize vehicle downtime and prevent costly repairs.
- Discounts on products for Ronald McDonald Care Mobile which provide access to medical, dental and health care resources in communities where children need it most.
- TBC Associates at more than 600 Tire Kingdom and NTB Service Centers throughout 18 states will have the opportunity to participate in volunteer activities at and in support of local RMHC Chapters, further reinforcing the team’s commitment to making a difference in the lives of RMHC families.
The relationship between NTB, Tire Kingdom and RMHC will also be visible in-store and online through educational and promotional campaigns designed to make a difference and have an impact.
“We’re extremely excited about the opportunity to make an impact through our partnership with Ronald McDonald House Charities and their local Chapters throughout the United States,” said Erik R. Olsen, President & CEO of TBC Corporation. “Aligned in Hope affords us the opportunity to give back to RMHC families while doing what we do best, fixing cars, in our ultimate quest and firm belief in our ability and moral obligation to leave everything better – a TBC Corporation core value.”
An integral part of TBC and all business units spanning retail, franchise, wholesale, distribution, ecommerce and corporate shared services is corporate social responsibility (CSR). In fact, one of the company's core values focuses on it — leave everything better. The company has initiatives that are driven by the company as well as initiatives that are Associate-driven, all communicated to associates via a formalized program called TBC Driven To Give (#TBCDrivenToGive).
“We are grateful to TBC Corporation and their commitment to providing support to RMHC families through their Aligned in Hope initiative,” said Sheila Musolino, President & CEO, RMHC. “This new partnership will provide essential tire and automotive resources to our system and RMHC families as they return home after their child’s medical treatment. We certainly look forward to welcoming TBC Associates to our local Chapters across the United States so they can experience first-hand the impact they are making for these families.”
ABOUT NTB® TIRE & SERVICE CENTERS
NTB® Tire & Service Centers provides a broad range of automotive maintenance and tire services at more than 400 retail locations. A brand of TBC Corporation, NTB is known as a trusted name in the automotive aftermarket due in large part to their trained and certified ASE technicians, exceptional customer service, and state-of-the-art equipment. To locate a store near you, visit NTB.com.
ABOUT TIRE KINGDOM® SERVICE CENTERS
Tire Kingdom® Service Centers, founded in West Palm Beach, Florida in 1972, provides a broad range of automotive maintenance and tire services in more than 190 retail locations throughout Florida. A brand of TBC Corporation, Tire Kingdom is known as a trusted name in the automotive aftermarket due in large part to trained and certified ASE technicians, exceptional customer service, and state-of-the-art equipment. To locate a store near you, visit TireKingdom.com.
ABOUT TBC CORPORATION
For more than 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires through a multi-channel strategy, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC provides customers top tier brands and automotive maintenance and repair services with the underlying mission to exceed customer expectations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, National Tire Wholesale (NTW), TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 600 company-operated tire and automotive service centers under the brands Tire Kingdom® Service Centers and NTB® Tire & Service Centers. TBC, through a subsidiary, also owns the Big O Tires® and Midas® franchise systems.
ABOUT RONALD MCDONALD HOUSE CHARITIES
Ronald McDonald House Charities (RMHC), is a non-profit, 501 (c) (3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Through its global network of over 275 Chapters in more than 65 countries and regions, and its three core programs: the Ronald McDonald House, the Ronald McDonald Family Room and the Ronald McDonald Care Mobile, RMHC helps families with ill or injured children stay together, and close to the medical care their child needs at leading hospitals worldwide. RMHC programs not only provide access to quality health care, they enable family-centered care ensuring families are fully supported and actively involved in their children’s care.
For more information, visit rmhc.org. Follow RMHC on Twitter, Facebook, Instagram and LinkedIn.