Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

AVANCE, The ASSOCIATION FOR THE ADVANCEMENT OF LATINOS IN SPORTS ANNOUNCES ITS FORMATION


News provided by

AVANCE

Jul 13, 2024, 16:46 ET

Share this article

Share toX

Share this article

Share toX


Non-Profit & Advocacy Group Kicks Off With "Economic Impact Of Latino NBA Fans" Report During NBA Summer League

SAN DIEGO, July 13, 2024 /PRNewswire-PRWeb/ -- The Association for the Advancement of Latinos in Sports (AVANCE) announced its formation at an event in Las Vegas. AVANCE is a member-based 501(c)(6) non-profit business organization with a mission to advance the success and economic power of Latinos in the sports industry.

AVANCE says it will provide education and data through partnerships with leagues, teams, agencies, and brands and share data and insights at industry events. The organization plans to host events and conferences attracting sports owners, executives, entrepreneurs, athletes, coaches, media, and fans.

"Sports is a massive business sector and a large influence on American culture," Said AVANCE Founder Gary Acosta, "With Hispanics driving audience and revenue growth, the sports industry benefits when Hispanics are fully participating at all levels"

Post this

The AVANCE kickoff event during the NBA Summer League will unveil the study, "The Economic Impact of Latino NBA Fans," commissioned through Morning Consult Business Intelligence. Fat Joe, Grammy-nominated artist, author, and producer, will headline the luncheon. Key data findings from the report include:

  •     Demographics: 68% of Hispanic NBA fans are Gen-Zers or Millennials, compared to 46% Gen-Zers or Millennials for non-Hispanic fans.
  •     Game Attendance: Hispanic fans are 38% more likely to attend an NBA game in person
  •     Technology Use: 62% of Hispanic NBA fans watch games on a smartphone, as compared to 49% of non-Hispanic fans
  •     Streaming Services: Hispanic NBA fans are 20% more likely to use streaming services to watch games on television

AVANCE is spearheaded by Gary Acosta, recognized by Latino Leaders Magazine as one of the most influential Latinos in the United States. His background in building business networks includes Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP ®), the largest Hispanic business organization in the nation, creator of the Hispanic Wealth Project, and co-founder of L'ATTITUDE, a significant event he produces with international business executive Sol Trujillo, former United Airlines CEO Oscar Munoz, and music superstar Emilio Estefan. Acosta is also a general partner of L'ATTITUDE Ventures, the nation's largest venture capital fund exclusively focused on Latino-led start-ups.

Acosta's connections to the sports industry run deep, having played for legendary NBA coach Gregg Popovich at Pomona College; and serving as an advisor on Latino impact to various sports executives, teams, and leagues.

"Sports is a massive business sector and a large influence on American culture," Said AVANCE Founder Gary Acosta, "With Hispanics driving audience and revenue growth, the sports industry benefits when Hispanics are fully participating at all levels"

AVANCE is guided by a distinguished board of advisors, which will serve as the organization's primary brain trust. Members of the AVANCE Advisory Board include:

  •     Nely Galan, Former President of Entertainment of Telemundo, Launched ESPN channels in Latin America as well as HBO, FOX, Sony, MGM, NY Times Best Selling Author
  •     Lisa Guerrero, Journalist and former ABC, CBS, FOX, and sports anchor and reporter
  •     Omar Minaya, Senior Advisor Baseball Operations New York Yankees, first Latino GM in MLB
  •     Josue Napa, VP and Head of Finance and Accounting, Brooklyn Nets
  •     Gersson Rosas, Senior Vice President New York Knicks and first Latino GM and President of Basketball Operations for an NBA Franchise
  •     Earl Watson, Former NBA Player and Coach

"Having known Gary Acosta for almost a decade and seen what he has accomplished in the business world, I am looking forward to working with him and the other board members on AVANCE and having an impact on the business of sports," said former NBA player and coach, Earl Watson.

The AVANCE study unveiled during the NBA Summer League will be shared online at http://www.AvanceSports.org on July 14. Future events and studies will be announced on the
Avance website.

About AVANCE
The Association for the Advancement of Latinos in Sports (AVANCE) is a 501c6 business organization that promotes the success and economic power of Latinos in the sports industry.

For more information contact: [email protected]

Media Contact

Angela Gonzalez, AVANCE, 619-719-4801, [email protected], https://www.avancesports.org/about-us

SOURCE AVANCE

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.