Avocados from Mexico Teams up with Newly Formed AdTech Company, Advocado, to Increase the Power of Their Digital Activation for the Big Game Day
Avocados from Mexico teams up with newly formed AdTech company, Advocado, to increase the power of their digital activation by leveraging their big game commercial in their most significant micro-moment during the event.
ST. LOUIS, Jan. 31, 2019 /PRNewswire-PRWeb/ -- Advocado is thrilled to announce a partnership with Avocados from Mexico to connect their commercial airing during the big game to digital efforts when it matters the most. Advocado's patented technology solution will generate activation and attribution by connecting TV ads to digital strategies in real-time by surgically adjusting Google Ads keyword bids to capture viewer interest during the highly sought after "micro-moment."
As Sunday approaches, the annual chatter around this year's commercials has begun and Avocados from Mexico teasers are certainly creating a buzz. After the dust has settled about who had the best creative, debates about the return on investment will inevitably occur as the latest figure for a 30-second slot is approximately $5 million. It's widely accepted that live event advertising creates an undeniable brand lift and this Sunday is the biggest annual event for viewership. In our data-driven world, brand lift isn't enough, though. Modern day marketers don't have the luxury of measuring brand lift as part of their key performance indicators. Today's CMO must attribute their tactics to revenue generation. "Over the years, I've closely followed the social measurement of big game day ads in determining campaign success. We're excited to share meaningful metrics that matter and demonstrate how TV and digital can create more value by working together with Avocados from Mexico. Plus, we enjoy sharing the same ingredient as part of our company identity," said Brian Handrigan, Co-Founder and CEO of Advocado.
It's an exciting opportunity for Advocado as a newly formed AdTech company in its early stages of transforming the advertising industry. Advocado's technology brings the power of both TV and digital advertising together for a greater good, rather than compete with each other. The big game day presents an opportunity for Advocado to connect a highly viewed TV ad to consumers' next step - reaching for their smartphone to learn more. Before a consumer starts to search on their smartphone, Advocado's technology will automatically increase Avocado from Mexico's search keyword bids so that their paid search ads are at the top of consumers' search results. This action will result in clicks, engagement, and the ultimate goal, potential consumers. Advocado will monitor the campaign over the next 24 hours to track both explicit and implicit attribution, building a better understanding of digitally engaged audiences before, during and after the big game. The aggregated data will provide Avocados from Mexico with new insights and deliver meaningful and actionable performance metrics across channels. "In today's marketing world, especially in the digital arena, if we don't reinvent ourselves fast and frequently, we become irrelevant. Avocados from Mexico is constantly and eagerly looking for disruptive technologies that are changing the industry's digital playbook. The type of transformational AdTech that has the power to make us smarter marketers, and also bring our brand message closer to our consumers is Advocado. The cross-channel attribution, micro-moment relevancy and actionable data are all areas that we consider as keys for success for our digital campaigns and the Advocado technology touches each of them. So for us, this partnership was a no brainer as well as an exciting opportunity," said Ivonne Kinser, head of Digital Marketing at Avocados From Mexico. Research has shown that coordinated TV and digital campaigns enhance advertising effectiveness and Advocado's clients have seen 3x-4x engagement increases. Through their partnership, Advocado and Avocados from Mexico are ready to break down the silos between advertising media and quantify cross channel efforts.
For more information, contact:
Advocado
Jaime McLiverty, Marketing Manager
Jaime(at)myadvocado(dot)com
314-888-5411
Andi Riggs, Public Relations
andi(at)myadvocado(dot)com
917-572-5555
About Advocado: Built by marketers for marketers, Advocado helps brands both qualify and increase the value of their advertising by transforming linear TV into performance-based media through our AdBot RTB, analytics and call tracking products. These three platform components result in a trifecta: increased campaign effectiveness, proven ROI, and omnichannel attribution measurement. Advocado is headquartered in St. Louis, MO.
About Avocados From Mexico: Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Follow Advocado on Social:
Website: http://www.myadvocado.com
Twitter: https://twitter.com/myadvocado
Facebook: https://www.facebook.com/myadvocado
LinkedIn: https://www.linkedin.com/company/myadvocado/
SOURCE Advocado
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