Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Avocados From Peru Opens 2025 U.S. Season With Detroit Tigers Partnership and National Promotions


News provided by

Avocados from Peru

Jun 06, 2025, 14:13 ET

Share this article

Share toX

Share this article

Share toX

Avocados From Peru celebrates its partnership with the Detroit Tigers at Comerica Park with sweepstakes for an “Avo Tigers” Chevy Silverado truck.
Avocados From Peru celebrates its partnership with the Detroit Tigers at Comerica Park with sweepstakes for an “Avo Tigers” Chevy Silverado truck.

Campaign celebrates nutrition, culture and community, from MLB stadiums to Fleet Week, with unique retail and culinary activations.

WASHINGTON, June 6, 2025 /PRNewswire-PRWeb/ -- Avocados From Peru (AFP), the national brand of the Peruvian Avocado Commission, has officially opened its 2025 U.S. season with a major league splash: a high-impact partnership with the Detroit Tigers that serves as the centerpiece of AFP's national marketing efforts.

"Sports inspire people to stay active and live well — values that Avocados From Peru champions in every campaign," said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. "No other origin does what we do to integrate avocados with cultural, lifestyle and wellness-driven experiences."

Detroit is an iconic American city, and the Tigers are one of the hottest teams in baseball. Our partnership with Meijer, a loyal AFP customer, helps us drive consumption and brand engagement in the Midwest, a key growth market.

Post this

The 2025 signature partnership with the Detroit Tigers, in collaboration with Meijer and Chevrolet, includes in-stadium promotions, retail displays, digital content and summer grilling campaigns. The centerpiece is a sweepstakes for an "Avo Tigers" Chevy Silverado pickup truck, with the grand prize winner to be announced Sept. 21 on Fan Appreciation Day at Comerica Park.

"Detroit is an iconic American city, and the Tigers are one of the hottest teams in baseball," Equihua said. "Our partnership with Meijer, a loyal AFP customer, helps us drive consumption and brand engagement in the Midwest, a key growth market."

During Memorial Day weekend, AFP brought culinary diplomacy to New York City's Fleet Week by hosting a superfood breakfast aboard the USS New York, a ship built with steel from the World Trade Center. U.S. Navy and Marine Corps personnel were served Peruvian avocado smoothies and dishes prepared by Chef Mario Lanzone of Peruvian Brothers.

"It was an honor to serve the men and women of the U.S. armed forces at this special event," Equihua said. "This is the kind of authentic, bi-national experience that sets us apart. It reflects our mission to share the nutritional benefits of Peruvian avocados through cultural and community connections. No other origin does anything remotely similar."

Complementing its event series, AFP is rolling out a range of customized retail programs designed to educate, engage and drive avocado sales. Initiatives include a national e-coupon and rebate program, social media competitions, in-store activations, display and sales contests, recipe-driven digital content and a national mesh bag program.

Signature Guacamole Challenge events will expand to key U.S. regions, including Southern California, the Midwest and the East Coast, to drive avocado awareness and trial in priority markets.

AFP's 2025 media strategy complements its retail and event initiatives with high-visibility placements across top-tier programming. These include serving as the local sponsor of this summer's marquee broadcasts, such as the 2025 MLB All-Star Game airing July 15 on FOX, fan-favorite FOX culinary shows like MasterChef, Hell's Kitchen and Next Level Chef as well as MLS and NFL games. The campaign is further amplified by a series of broadcast and digital promotions strategically timed to peak shopping moments.

"Our goal is to meet consumers where they are: in the stadium, at the store, on their screens," Equihua said. "And to do it in ways that celebrate movement, culture and the joy of eating fresh, delicious food."

Giving back and fighting hunger with nutrition remains a key pillar of AFP's mission. In addition to its Guacamole Challenge event series, AFP supports food security through community-based donations of avocados from Peru to local food banks, helping increase access to fresh, nutritious food for families nationwide.

Peru is expected to export more than 200 million pounds of avocados to the U.S. between May and September 2025, reinforcing its position as a key driver of category growth. Even with a 10 percent tariff in place, Peru continues to expand its U.S. retail programs and deliver reliable, premium-quality fruit to meet growing demand for avocados across the market.

"In a changing market, our goal is to be the constant," said Equihua. "We deliver quality, reliability and creativity — values that drive results for our retail partners and delight consumers season after season."

For more information about the 2025 campaign and Avocados From Peru, email [email protected].

Media Contact

Vlad Drazdovich, Avocados from Peru, (202) 626-0560, [email protected], https://avocadosfromperu.com/

SOURCE Avocados from Peru

Modal title

Avocados from Peru, Meijer, the Detroit Tigers, and Chevrolet team up to launch the 2025 MLB season’s Ultimate Sweepstakes, featuring a custom-wrapped Chevrolet Silverado and exciting prizes for fans.
Avocados from Peru, Meijer, the Detroit Tigers, and Chevrolet team up to launch the 2025 MLB season’s Ultimate Sweepstakes, featuring a custom-wrapped Chevrolet Silverado and exciting prizes for fans.
Avocados from Peru, Meijer, the Detroit Tigers, and Chevrolet team up to launch the 2025 MLB season’s Ultimate Sweepstakes, featuring a custom-wrapped Chevrolet Silverado and exciting prizes for fans.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.