MONROVIA, Calif. (PRWEB) August 01, 2018
Full-service digital agency Salted Stone today announced a global brand expansion, merging with Australia and New Zealand’s leading marketing agency and HubSpot’s 2016 Partner of the Year, BrandManager. The merged entity will operate under the Salted Stone brand ongoing.
Both agencies have earned Diamond-tier Status, the highest accreditation in the HubSpot Agency Partner Program. "We're very excited to see two of our top partners combining forces to serve their global client base.” Says Angela O’Dowd, Director of Global Partner Marketing at HubSpot. “The combination of their complementary expertise, and deep track records of success with HubSpot customers, will surely provide their clients with outsized value."
The teams collectively service hundreds of businesses in the B2B and B2C space through growth-focused services spanning the entire customer lifecycle. Clients will now benefit from the combined expertise of 62 + in-house professionals, and processes developed and refined over 25-years of agency operations.
In addition to increasing global production capacity and resources, the merger allows for work distribution across international time zones. Operating global offices in Sydney, Perth, Melbourne, Cebu, and Los Angeles marks a significant step towards achieving a 24/7 production cycle, and allows for collaborative efforts around account strategy and management. Incorporating global perspectives on business pain points, and hurdles to growth, will yield innovative solutions and new tactics for development and growth.
Salted Stone’s Managing Partner Mike Skeehan, who will serve as Chief Executive Officer of the merged entity, views this as an opportunity to sustain aggressive growth and provide increased value to clients. “We are confident in our discernment process; this is a strategic decision that we trust will be validated in outcome. We anticipate benefiting from strong sales tailwinds in the APAC region alongside a meaningful increase in global production rate.”
Tony Eades, CEO and Director of Brand Strategy with BrandManager, will serve as Chief Strategy Officer at Salted Stone and CEO (of the APAC region) at Salted Stone. He sees the merger as an exciting and logical next step. “Last year, we became the first Diamond Partner in Australia and New Zealand. Joining forces with Salted Stone - who we felt are a perfect cultural fit with a common vision, or belief, in something bigger - means we’re now able to innovate at a global scale.”