Integration with Premier Creator Marketing Platform Gives Brands Quantifiable Results
BALTIMORE, Oct. 11, 2022 /PRNewswire-PRWeb/ -- Awin and ShareASale, the fastest-growing affiliate marketing platforms in North America, today announced an integration with Sideqik, the end-to-end influencer marketing platform that enables brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships.
Through Sideqik's database of more than 60 million creators across the 10 most popular social networks, the Awin Group's 21,200 retailers can now better identify relevant, brand-safe creators, streamline relationship management and grow their sales and customer base, all while utilizing Sideqik's robust, AI-powered database to provide actionable insights and real-time reporting throughout the entire influencer marketing lifecycle.
"Across the industry, there is a growing demand from consumer brands to execute more profitable, better measured influencer marketing campaigns," said Joris Cretien, Partner Growth Director at Awin. "Awin and ShareASale's integration with Sideqik allows our brands to identify and manage creator partnerships, deploy spend at scale and report on the return - a critical element for smaller businesses with tighter budgets - all through Sideqik's robust tool set."
Through Sideqik's partnership with the Awin Group, brands of all sizes can:
- Discover creators easily: Find influencers that match a brand's campaign style and budget. Sideqik's unique algorithm can also match brands with creators similar to those with whom they currently or aspire to be working.
- Streamline relationships: With Sideqik, everything retailers need to communicate with influencers is in one place - send direct messages, emails and creative within the Sideqik platform.
- Measure engagement: Sideqik's AI-powered insights provide quantifiable results from creator initiatives to prove business impact. Goals tracked include coupon redemptions, earned media value, website conversions, ROI and more.
"Influencer marketing is becoming a mainstay of marketing strategy for companies of all sizes," said Jeremy Haile, CEO of Sideqik. "Our end-to-end influencer platform and AI-powered insights take the guessing out of creator campaigns and allow brands to execute seamlessly at scale. We are excited to partner with Awin and ShareASale to streamline campaigns and drive meaningful revenue for brands."
For more information on the partnership, please contact [email protected].
About the Awin Group
Awin is a marketing technology platform, providing an open marketplace for businesses to create any type of acquisition partnership. Together with ShareASale, the platforms' 240,000+ partners - including traditional affiliates, global mass media houses, trusted micro-influencers and innovative fintech businesses – enable advertisers to generate more sales, expand customer reach and strengthen their brand. Retailers that migrate to the Awin Group from competitor platforms experience triple-digit affiliate program growth and a 63% uplift in revenue. In addition to leading the way with our reach, Awin and ShareASale's award-winning technology and tools - including first-party tracking, multi-channel attribution and in-app tracking - ensure a program tracks all sales, making it optimally attractive for partners to want to promote.
For more information, please visit http://www.awin.com.
About Sideqik
Sideqik is an influencer marketing platform that offers brands, CPG, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content creators. Sideqik's end-to-end solutions offer marketers advanced capabilities to discover influencers with demographic and content filtering; connect and message influencers; share marketing collateral such as campaign briefs, photos, logos, videos; measure reach, sentiment, and engagement across all major social media platforms; and evaluate earned media value and ROI across the entire campaign.
For more information, please visit http://www.sideqik.com.
Media Contact
Elizabeth Harris, Metis Communications, (303) 503-1136, [email protected]
SOURCE Metis Communications
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