Former TripAdvisor and Booking.com Executive Joins North American Affiliate Marketing Platforms to Further Support the Companies' Technology-Driven and Customer-Centric Vision
BALTIMORE, March 21, 2023 /PRNewswire-PRWeb/ -- Awin and ShareASale today announced they have appointed Gisele Mast as the Awin Group's Chief Product and Technology Officer.
A critical new hire, Gisele will be leading Awin and ShareASale's global Product & Technology efforts, ensuring the platforms and products remain at the heart of the companies' business throughout their martech transformation. Gisele will work to achieve this while continually improving the technical ecosystem and simultaneously delivering effective products for both advertisers and publishers.
"Our industry is at a pivotal inflection point," said Adam Ross, CEO at Awin. "After what has been a transformative past couple of years, we wanted to ensure our growth remained on a trajectory unparalleled by anyone in the industry. By bringing on talent like Gisele, and prioritizing our product functionality and capabilities, we ensure our place as a leader in affiliate marketing and martech for years to come."
Gisele joins the Awin Group with a wealth of industry experience, having most recently served as the Chief Product Officer at Kiwi.com. Gisele has held other notable industry positions, including that of Vice President at Priceline.com, Director at Booking.com, and Director at TripAdvisor. Gisele brings industry expertise in the B2B and B2B2C digital platform space, driving technology modernization efforts, and delivering an integrated product vision and strategies.
"Awin and ShareASale have proven to be an industry trailblazer over the last several years. The Awin Group's continual commitment to its product and platform development has positioned the companies as a leader within the global affiliate and partner marketing space. It goes without saying I am thrilled to be able to join a team that places such an emphasis on their product, platform and company offerings as a whole," said Gisele.
Gisele joins the Awin Group's Executive Board alongside Chief Executive Officer Adam Ross, Chief Financial Officer Virpy Richter, and Chief Customer Officer David Lloyd. She succeeds Chief Technology Officer Peter Loveday, who left the company in December 2022.
For more information, please contact [email protected].
About the Awin Group:
Awin and ShareASale provide brands of all sizes an open marketplace to create any type of acquisition partnership. Their 270,000+ active partners operating across a million-plus websites - including traditional affiliates, global mass media houses, trusted micro-influencers and innovative fintech businesses – enable advertisers to generate more sales, expand customer reach and strengthen their brand. Retailers that migrate to the Awin Group from competitor platforms experience triple-digit affiliate program growth and a 63% uplift in revenue. In addition to leading the way with their reach, Awin and ShareASale's award-winning technology and tools - including first-party tracking, multi-channel attribution, ecommerce plugin integrations and in-app tracking - ensure a program tracks all sales, making it optimally attractive for partners to want to promote.
For more information, please visit https://awin.link/us.
Media Contact
Elizabeth Harris, Metis Communications, (303) 503-1136, [email protected]
SOURCE Awin
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