Axiom Prepaid Holdings’ White Label Program Aims to Help Clients Earn Repeat Business and Customer Loyalty

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When Axiom Prepaid Holdings launched its White Label prepaid card program, its primary goal was to help fintech clients capitalize on the popularity of prepaid cards to attract customers. According to company execs, prepaid cards had already begun to take hold with clients that wanted to offer their own prepaid solutions for added revenue - but the branding value was being overlooked.

Steven Foster, CEO, Axiom Prepaid Holdings explains the valuable branding benefits of his company's White Label Program.

“Brand awareness drives buyer decisions and boosts customer loyalty. Factor in the projected continuing growth of the prepaid card market through at least 2023, and its easy to see why having one’s name and logo front and center on a physical prepaid card or app is valuable."

When Axiom Prepaid Holdings launched its White Label prepaid card program last year, its primary goal was to help its fintech clients capitalize on the popularity of prepaid cards to attract and retain customers. According to company executives, prepaid cards had already begun to take hold with its clients that wanted to offer their own prepaid solutions for added revenue - but the branding value was being overlooked.

“Brand awareness drives buyer decisions when they are choosing between merchants and it boosts customer loyalty. Factor in the projected continuing growth of the prepaid card market through at least 2023, and its easy to see why having one’s name and logo front and center on a physical prepaid card or app is valuable,” said Steven Foster, CEO, Axiom Prepaid Holdings - a provider of 100 percent turnkey payment solutions for consumers and businesses.

Axiom creates and administers its white label Visa® and Mastercard® programs per the custom specs of each client and ensures all security, compliance and regulatory considerations are addressed. Clients chose the card or app design, fee structure, fund distribution channel and card features that work for their brand. The cards can be used by clients to pay commissions and distribute compensation to affiliates, customers and agents, and offer an alternative to traditional corporate payroll programs and investment advisory services. The data collected via the white label program can also help clients to assess customer behaviors and adapt the program as needed.

Axiom’s cards are accepted worldwide at millions of ATMs and merchant locations and include rich features and functions, a graphically appealing interface, speed, and top-of-the-line security. They can be loaded within the app or via the website; and incorporate features like peer-to-peer transfers, spend tracking, multi-currency options, microloans, credit reports and a rewards program. Fraud and theft protection and around-the-clock customer service come standard.

“Reports show that the estimated average revenue jump attributed to presenting one’s brand consistently is 23 percent. So, it stands to reason that adding in white label prepaid cards to a business’s marketing toolkit just makes good business sense,” added Foster. “Axiom is seeing the positive return that our white label program is bringing to clients. We plan to continually adapt our program to ensure that clients reap all of the brand building benefits associated with white labeling.”

About Axiom Prepaid Holdings:
Axiom Prepaid Holdings was born of the desire of two entrepreneurial-minded banking industry veterans to turn the prepaid card model upside down. To make banking simple. To give consumers and businesses around the globe access to innovative, easy-to-use, digitally driven, fun, flexible and secure products and services. Today, Axiom has 9 offices and conducts business in 20 countries. Every day, the Axiom team strives to create 100% turnkey solutions to help cardholders gain economic freedoms and help businesses achieve growth and success. To learn more about Axiom Prepaid Holdings, please visit: http://www.axiompph.com.

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Erin Andrews
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