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Azuca Challenges the Edibles Industry's Most Overused Buzzword


News provided by

Azuca

Sep 22, 2026, 10:45 ET

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Azuca's new white paper challenges particle size as a proxy for performance; it proposes a performance-first standard backed by head-to-head gummy testing and clinical, preclinical and real-world research.

NEW YORK, Sept. 22, 2026 /PRNewswire-PRWeb/ -- "Nano" has become a common cannabis industry buzzword for describing edible performance. But a new white paper from Azuca, an award-winning applied bioscience company known for fast-acting cannabinoid innovation, argues that particle size alone does not tell manufacturers whether an infused gummy will taste good, hold up through production and shelf life, or deliver a consistent consumer experience.

The paper, Beyond Nano: A Performance-First Framework for Fast-Acting Cannabis Gummies, asserts that "nano" has become an overused shorthand for edible performance. Particle size can be an important characteristic of an infusion system, but it does not by itself establish how a finished gummy will perform. Also, delivery-system evidence does not necessarily transfer across product formats. Azuca argues manufacturers should also evaluate efficacy, taste, stability, scalability, recipe integrity and the consistency of the consumer experience.

"Nano has become one of those industry buzzwords that sounds meaningful without telling you much," said Kim Sanchez Rael, CEO and Co-Founder of Azuca. "Particle size can matter, but it is not the determining variable for gummy quality."

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How Nano Emulsions Undermine Gummy Performance:

Rather than focusing on a single technical characteristic, the whitepaper sorts those factors into a performance-first framework built on four pillars: consumer experience, product quality, manufacturing performance and scientific validation.

Particle size is one characteristic of an infusion system, but it doesn't tell manufacturers the key determinations for how a system will ultimately perform in a gummy, including factors such as:

  • What form the infusion arrives in: Most nano-emulsions are largely water-based, which means water is introduced near the end of the cook. That can shift water activity, solids balance, drying time and ultimately texture.
  • How much surfactant comes with it: Emulsions rely on surfactants to remain stable. Those ingredients can contribute bitterness or off-notes, creating additional formulation work around taste.
  • Whether it survives the manufacturing process: Gummies are acidic, high-solids, heated systems. Emulsions that are stable in water can coalesce, cream or ripen under those conditions. The number on an emulsion spec sheet describes the droplet in the bottle, not what is retained in the gummy.
  • Whether it stays stable through shelf life: Particle size is measured at the supplier, while potency loss, seepage and texture drift can emerge months later during transportation, warehousing, packaging and retail.
  • What it does to the production line: Nano-emulsions can require high-shear equipment, high-pressure homogenizers, microfluidizers or sonicators that most gummy manufacturers do not own, adding operational complexity and affecting yield, throughput and drying time.

The point is not that nano-emulsions are unsophisticated. It is that gummies demand more than a small particle. Performance has to survive the recipe, the process, the shelf life and, ultimately, the consumer.

Consumers Respond:

On the consumer side, an independent, blind panel compared an Azuca gummy made with TiME INFUSION® against a professionally formulated nano-emulsion gummy in the same flavor and dose. TiME INFUSION® rated higher on every measure tested: taste, texture, overall liking, and purchase intent, and participants rated its effects closer to the character of inhaled flower.

Key data from the panel includes:

  • Taste: 86% rated the Azuca gummy good or very good, compared with 60% for the nano-emulsion gummy.
  • Effects: 53% said the Azuca gummy leaned closer to the character of inhaled flower, compared with 36% for the nano-emulsion gummy.
  • Across every measure: Azuca rated higher on taste, texture, effects, overall liking and purchase intent.

The head-to-head gummy results sit within a broader body of TiME INFUSION® research that includes human pharmacokinetic data, preclinical studies and real-world consumer findings. TiME INFUSION® encapsulates individual cannabinoid molecules within structures that have a hydrophilic, water-friendly exterior, while conventional nano-emulsions suspend clusters of molecules together in droplets. By eliminating the emulsion interface—and the surfactants needed to hold it together—TiME INFUSION® helps manufacturers preserve taste, recipe integrity, production efficiency and shelf-life performance in the finished gummy.

"I don't care how small the particle is if I can taste the infusion," said Ron Silver, Co-Founder and Chief Creative Officer of Azuca. "We're already playing at the molecular scale. That's not the point. If the gummy tastes bad and the infusion slows production, you're creating waste, not a better gummy."

The gummy category is too competitive for a single technical specification to stand in for performance. No matter how small the droplet gets, it is still an emulsion - and shrinking it does not solve the mismatch between the delivery system and the gummy. For manufacturers, the more meaningful standard is the finished product: how it tastes, how it performs in production, how it holds up through shelf life, and whether consumers come back for it.

"Nano has become one of those industry buzzwords that sounds meaningful without telling you much," said Kim Sanchez Rael, CEO and Co-Founder of Azuca. "Particle size can matter, but it is not the determining variable for gummy quality. A delivery system has to prove itself in the recipe, on the production line and with the consumer. Consumers come back because the gummy tastes good, because it worked the way it did last time, and because they can trust that the last one is as good as the first."

The full white paper is available here for manufacturers, formulators and cannabis industry professionals interested in evaluating edible infusion systems using a finished-product performance framework. Additional data can be found here.

To learn more about Azuca, visit AZUCATIME.com.

About Azuca

Azuca is an award-winning applied bioscience company helping brands create differentiated edible and beverage products powered by TiME INFUSION®. Known for its leadership in fast-acting cannabinoid innovation, Azuca combines precision infusion, superior taste, and predictable product performance to help brands build consumer trust and succeed in evolving markets.

Powered by TiME INFUSION®, Azuca enables premium product experiences across cannabinoids, terpenes, and a growing range of functional ingredients. Azuca has powered more than 800 million infused servings and has been recognized twice on the Inc. 5000 list of fastest-growing private companies. Learn more at AZUCATIME.com.

Media Contact

Raquel Hochroth, Azuca, 1 9143741213, [email protected], https://azuca.co/

SOURCE Azuca

Modal title

Azuca is an award-winning applied bioscience company helping brands create differentiated edible and beverage products powered by TiME INFUSION®.
Azuca is an award-winning applied bioscience company helping brands create differentiated edible and beverage products powered by TiME INFUSION®.
Azuca's new whitepaper explains that while particle size is one characteristic of an infusion system, it doesn't indicate how a system will ultimately perform in a gummy.
Azuca's new whitepaper explains that while particle size is one characteristic of an infusion system, it doesn't indicate how a system will ultimately perform in a gummy.
Azuca is an award-winning applied bioscience company helping brands create differentiated edible and beverage products powered by TiME INFUSION®. Azuca's new whitepaper explains that while particle size is one characteristic of an infusion system, it doesn't indicate how a system will ultimately perform in a gummy.

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