Azuñia Tequila Announces Partnership with Fox Restaurant Concepts for No Plastic Straws 365 Campaign
LOS ANGELES, PHOENIX, and GLENDORA, Calif. (PRWEB) September 18, 2018 -- Azuñia Tequila, one of the few organic and sustainably farmed tequila brands available in the U.S., announced today it has joined forces with Fox Restaurant Concepts (FRC) for its “No Plastic Straws 365” campaign (http://www.noplasticstraws365.com). As partners in this effort to introduce other options other the use of single-use plastic straws, Beverage Director Mat Snapp created a signature Azuñia cocktail to be served with a reusable, recyclable metal straw. The Henry locations in Phoenix and Los Angeles will be giving away 2,000 of the metal straws to customers who order this featured cocktail, while supplies last.
“We couldn’t be more pleased to partner with Fox Restaurant Concepts in such a fun and engaging program for the consumer,” said Azuñia Tequila Managing Director Joe Giansante. “Producing organic, sustainably farmed tequila is extremely difficult and rare – but in doing so, we ensure an authentic product and timeless brand for our customers. Partnering with a company like Fox Restaurant Concepts on a reusable straw cocktail is a natural for us given their engagement in the communities they serve and our collective ‘best in class’ practices when it comes to pure, fresh, real ingredients and extreme care in the overall process."
Azuñia’s Reposado was recently awarded the “Best in the World” designation with a Double Gold at the 2018 San Francisco World Spirits Competition. Consistent with the organic and sustainable process, Azuñia launched its “No Plastic Straws 365” campaign in August to engage consumers in a fun and easy program challenging individuals to make a simple change that collectively would make a significant impact on unneeded plastic waste. FRC already offers sustainable straw alternatives - such as biodegradable corn-based straws at all of their concepts.
Snapp, who has led the beverage program for 7 years as part of his 14-year tenure with FRC, curated the "Rhubarbe Paloma," to be the featured cocktail for the campaign. The Paloma-inspired beverage is the ideal drink to represent both Azuñia and FRC's commitment to sustainability. The effervescent cocktail uses fresh and organic ingredients and comes with the Azuñia reusable metal straw for guests to take home. The straws are best used by carrying in a purse or in the car for daily consumption of any beverages. It is believed the American consumer uses an average of roughly 600 plastic straws per year. 2000 consumers taking the pledge would amount to the reduction of as many as 1,200,000 plastic straws, annually.
The promotion, beginning September 22, 2018, is available at The Henry in Los Angeles, CA and Phoenix, AZ. It will run through December or until supplies last.
To make the Rhubarbe Paloma at home:
Ingredients:
1.5 oz Azuñia Organic Blanco Tequila
2 dashes Grapefruit Bitters
0.75 oz Fresh Grapefruit Juice
0.5 oz Giffard Rhubarb Liqueur
1 Lime wedge
Splash Organic Club Soda
Hibiscus Salt for Garnish (25:1 Salt: Hibiscus Powder)
Directions:
Moisten the rim of a Collins glass with the lime wedge and salt the rim with hibiscus salt.
Fill with ice.
Add all ingredients.
Top off with a splash of club soda.
Serve with a sustainable straw, such as metal.
If you aren’t in the LA or Phoenix areas, you can still participate. To get your straw, take Azuñia’s No Plastic Straws 365 challenge. The first 500 people to sign the pledge will receive a bent metal straw made from incredibly durable, smooth, non-allergenic food-grade stainless steel.
Links:
More information on the “No Plastic Straws 365” Challenge: http://noplasticstraws365.com.
Learn more about The Henry and find a location near you: https://www.thehenryrestaurant.com/
Azuñia on social media:
https://www.instagram.com/azuniatequila/
https://www.facebook.com/azuniatequila
https://twitter.com/azuniatequila
The Henry on social media:
https://www.facebook.com/TheHenryRestaurant
https://www.instagram.com/TheHenryRestaurant
About Azuñia Tequila
Azuñia is smooth, clean craft tequila with authentic flavor from the local terroir in every sip. It is the exclusive export of Agaveros Unidos de Amatitán and its second-generation, family-owned-and-operated Rancho Miravalle estate, which has created exceptional tequila for over 20 years. Made with 100% pure Weber Blue Agave grown in dedicated fields of the Tequila Valley, we harvest by hand and roast the organic agave in traditional clay hornos to ensure authenticity and depth of flavor. We then finish with a natural, open-air fermentation process and bottle onsite in small batches using a consistent process to deliver field-to-bottle quality. For more information, please visit http://www.azuniatequila.com.
About Fox Restaurant Concepts
Our story begins with Sam Fox, a man who is passionate about hospitality and endlessly inspired by food and design. He opened Wildflower in Tucson in 1998, and today has introduced dozens of ever-evolving Fox Restaurant Concepts brands. Now 20 years later, we’ve grown to a team of nearly 4,000 employees in almost 50 locations that span across the U.S. The Fox Restaurants team is a community of creative thinkers who help bring Sam’s concepts to life. Starting in our Home Office in Phoenix (also known as the “Big Kitchen”), we immerse ourselves in every detail and develop each idea into fully-fledged, brick and mortar restaurant experiences all over the country. We love bringing passionate people and big ideas together, creating amazing experiences, and sharing stories over incredible food. We see every brand as a way for us to connect with and serve those who matter most—our people and our guests. For more information, visit http://www.foxrc.com.
About The Henry
This way to your new local favorite. Just follow the swanky arrow to The Henry, the greatest neighborhood restaurant. Bursting with charm and energy, The Henry feels like home, a place where you can come and go with ease. Morning coffee? Check. Late lunch with a colleague? Check. Dinner with family? Check. Refreshing post-work cocktail on the patio? Check, check, check. The Henry does it all with effortless style and endless warmth. Our open dining space is an inviting fusion of industrial and classic influences, a modern ode to Gatsby-era grace. For craveable good eats and downright delicious cocktails, your go-to is a local treasure where you’re always amongst friends: The Henry. For more information, visit http://www.thehenryrestaurant.com.
Jenn Barber, Azuñia Tequila, https://www.azuniatequila.com, 760-331-7914, [email protected]
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