Collaboration extends connected support for eligible members from fertility and family-building through pregnancy and postpartum
WASHINGTON, Oct. 20, 2026 /PRNewswire-PRWeb/ -- Babyscripts, the leading virtual care program for managing obstetrics, and Kindbody, a leading fertility and family-building benefits provider, today announced a partnership to expand Kindbody's family-building experience with pregnancy and postpartum support, giving eligible Kindbody members access to KindPregnancy, a Kindbody-branded digital maternity experience powered by Babyscripts.
Through the partnership, participating Kindbody clients will be able to add KindPregnancy as part of Kindbody's broader family-building experience. For employers and health plans, the partnership offers a more integrated approach that connects fertility and family-building benefits with pregnancy and postpartum support, while giving members greater continuity as they move through the family-building journey. Pregnancy and postpartum are significant areas of healthcare utilization and spend, making sustained engagement and earlier identification of potential needs increasingly important for benefits leaders and health plans.
KindPregnancy will combine Kindbody's family-building experience with Babyscripts' expertise in digital pregnancy and postpartum engagement. Members will have access to personalized guidance, trusted educational content, checklists, interactive tools and selected assessments, while remaining connected to their established obstetric and clinical care teams. The platform can also support weight and self-measured blood pressure tracking where enabled and connect members with relevant resources and benefits. Babyscripts will provide the technology and implementation foundation for KindPregnancy, including eligibility-based enrollment and reporting on enrollment and engagement.
"Kindbody has built a powerful platform around the family-building journey, and this partnership creates a natural way to extend that experience into pregnancy and postpartum," says Anish Sebastian, CEO and co-founder of Babyscripts. "By bringing Babyscripts' digital maternity technology into the Kindbody ecosystem, we can help more expecting and new parents access personalized support through a benefit they already know and use."
"Building a family does not end with a positive pregnancy test," said Dr. Fahimeh Sasan, Founding Physician and Chief Innovation Officer at Kindbody. "Our partnership with Babyscripts allows us to provide members with greater continuity, personalized guidance and meaningful support throughout pregnancy and postpartum, while giving employers a more comprehensive way to support members across more stages of the family-building journey."
The partnership reflects a broader shift in reproductive health, as employers and health plans increasingly seek integrated benefits that connect fertility and family-building with pregnancy and postpartum support. KindPregnancy will help participating clients extend member engagement while gaining greater visibility into participation and program performance.
KindPregnancy is intended as a pregnancy and postpartum support benefit, and does not replace a member's OB/GYN, emergency care or the clinical judgment of a treating provider.
About Babyscripts
Babyscripts delivers a patient-centered, clinically supported maternity care program that educates, engages and empowers pregnant and postpartum patients and their care teams with the help of intelligent technology. Babyscripts supports pregnancy and postpartum care through digital education, assessments, remote monitoring and care-management capabilities, with a mission to improve outcomes and help eliminate preventable maternal mortality. For more information, visit babyscripts.com.
About Kindbody
Kindbody is a leading fertility and family-building benefits provider, helping employers and health plans support members across reproductive health and family-building journeys. Through care navigation, technology and access to a nationwide network of high-quality providers, Kindbody helps members understand their options, navigate their benefits and access the care that's right for them. Kindbody's approach combines personalized guidance with connected support across fertility, family-building and reproductive health. To learn more, visit kindbody.com.
Media Contact
Stacy Callahan (Astonish Media Group), Babyscripts, 1 9179721101, [email protected], https://babyscripts.com
Theo, Kindbody, 1 855.563.2639, [email protected], https://kindbody.com
SOURCE Babyscripts
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