BackBone, Inc. Announces Free Webinar on Using White Papers to Drive Social Media Marketing
BOCA RATON, Fla. (PRWEB) September 12, 2018 -- Creating timely, compelling and “on brand” content and systematically delivering it to targeted audiences via social media can strain even the most resourceful marketing organization. On September 27th, BackBone, Inc. will be conducting a one-hour webinar titled “Constant Content, Consistent Discovery: Using White Papers to Drive Social Media Marketing.” This one-hour webinar will demonstrate:
• How a single source of content – a “modern” white paper - can generate 2-3 months of timely and compelling content: multiple tweets, blog and Facebook posts, bylined articles, email campaigns and webinars.
• Parameters and principles in producing a “modern” white paper that’s tailored for a readership accustomed to messages that are considerably shorter and more visual.
• How to automate the scheduling and targeting of content distribution.
“Being “discovered” in today’s intensely competitive online marketplace is no longer just about gaming algorithms or a mysterious bag of SEO tricks, but about your reach, engagement and influence,” said BackBone President Charles Epstein. “We will show attendees how a deeply researched, strongly argued and visually appealing white paper can be sliced and diced to support focused, sustained and successful marketing campaigns.”
“What’s Black and White and Read All Over?”
Today, more than two-thirds of all marketers—71% (Content Marketing Institute) —use white papers as a part of their toolkit, as it’s still the modern marketer’s most versatile tool. A white paper enables the marketer to unpack and examine an issue with more depth and precision than they can with shorter or more visual forms. A main reason for their current popularity is their “long tail” – a single white paper can generate months of timely and compelling content for all your marketing initiatives (thought leadership to lead generation). With tools to automate its targeting and multi-channel distribution, marketers are able to systematically get their key messages to the right people at the right time.
Join us on September 27th at 2 PM EST for a 40 minute presentation, and 20 minutes of Q&A. To register, visit: https://www.backboneinc.com/webinar_white-paper-marketing/
About BackBone, Inc.
Since the company's founding in 1995, BackBone has helped some of the world’s most innovative and dynamic IT, healthcare and HR technology vendors successfully position, pitch, and sell their solutions and services. BackBone provides “next-generation” public relations (combining traditional PR with social media initiatives), content marketing and business development services -- all geared to assisting emerging technology companies raise their profile, gain market-share, and fast-track profitability.
Charles Epstein, BackBone Inc., http://www.backboneinc.com, 561-470-0965, [email protected]
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