Backstop Solutions Group Announces Key Promotions with the Appointment of Greg Fujii to Chief Operating Officer and Maryling Yu to Chief Marketing Officer

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Executive leadership team continues to expand amid company’s rapid growth.

Backstop Solutions Group, the leading cloud-based productivity suite for institutional and alternative investors, today announced two key promotions to its executive leadership team. Greg Fujii has been promoted to the role of Chief Operating Officer, and Maryling Yu will now serve as the company’s Chief Marketing Officer. This expansion of Backstop’s c-suite comes as demand for the company’s innovative software solutions designed for the institutional investment industry continues to increase.

“It’s an incredibly exciting time of growth for Backstop,” said Clint Coghill, CEO, Backstop Solutions Group. “Our industry continues to seek out ways to be more productive, collaborate and share information, and stay ahead of the curve. As a company, our core belief is that time is precious and must be maximized, and our core values are getting things done, learning, communication, community, and excellence. Greg and Maryling have exemplified these every day, and I am thrilled to see what their continued leadership will bring to Backstop.”

Fujii joined Backstop Solutions Group in 2017 and has most recently served as Vice President, Professional Services and Solutions Consulting. He has played a key role in managing cross-functional projects through aligning teams and developing scalable processes. In his new role as COO, Fujii will continue to leverage his more than 15 years of experience in the financial services industry to oversee and optimize operations throughout the organization.

“I am thrilled and excited by the opportunities that lie ahead,” said Fujii. “I look forward to applying the lessons I’ve learned leading the Services and Solutions teams and translating them across the organization to help us raise our game even further when it comes to providing our clients with institutional-quality service and support.”

Yu joined Backstop in 2016 as VP of Marketing. Since then, she has led several successful initiatives for the company, including brand awareness, pipeline and revenue generation, and multi-channel digital marketing execution. As CMO, she will take on customer marketing and engagement over the entire lifecycle, in addition to continuing to build the brand, generate demand, and drive marketing strategy and execution.

Prior to Backstop, Yu served as VP of Marketing for LotLinx, a digital automotive advertising startup, and Adeptia, an integration-as-a-service company. She has also held multiple senior-level marketing positions for Sungard Availability Services, where she led product marketing, digital marketing, digital strategy, and demand generation.

“I am incredibly proud of the work accomplished by our entire marketing team and the results we’ve been able to demonstrate over the past three years,” said Yu. “I look forward to continuing to build Backstop’s brand as a vendor, partner, and employer within the industry, and to working with Greg to design customer marketing initiatives that maximize our client experience throughout their journey with Backstop.”

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About Backstop Solutions Group, LLC
Backstop’s mission is to help the institutional investment industry use time to its fullest potential. We develop technology to simplify and streamline otherwise time- consuming tasks and processes, enabling our clients to quickly and easily access, share, and manage the knowledge that is critical to their day-to-day business success. Backstop provides its industry-leading cloud-based productivity suite to investment consultants, pensions, funds of funds, family offices, endowments, foundations, private equity, hedge funds, and real estate investment firms.

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