Balabala Accelerates Product Innovation with Centric PLM

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Chinese children's clothing brand uses Centric kidswear PLM to drive product revamps and strategy for competitive growth

Fashion PLM, Centric PLM, Retail PLM

Balabala Accelerates Product Innovation with Centric PLM

With Centric Software’s support, Balabala is transforming more rapidly into an enterprise that is information-based, digitalized and intelligent.

Balabala, the leading Chinese kidswear brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Balabala is an international children's wear brand founded by Semir Group in 2002, and specializes in clothing, shoes and accessories for children aged 0-16. There are nearly 5,000 Balabala stores and counters in 31 provinces, cities and districts in China, making it the kid's apparel brand with the highest number of outlets, most extensive sales network and most sizable sales volume in the country.

Faced with changing consumption patterns and demographics in the Chinese market, Balabala needs acute digital insights into consumer behavior and popular trends so as to accelerate its product R&D and respond accordingly. Implementing a kidswear PLM and a lifestyle PLM solution is key to their digital strategy.

“Today, Balabala is a clothing company. However, with changes in the market, we will become a lifestyle company in the future,” says Zhong Deda, General Manager of Balabala's Business Division. “As such, product revamps will be our most important strategy in the next one to three years, and this is where PLM plays a vital role.”

After a comprehensive selection process, Balabala chose Centric PLM for kidswear and lifestyle brands based on Centric Software's excellent track record.

As Zhong says, “With Centric PLM in place, we aim to differentiate production, development and sales for various product lines, create a robust product framework that caters to the needs of multiple categories, channels and global markets and standardize business processes that enable the management and transfer of technology and culture.”

Jin Jing, CIO of Semir Group, adds, “Centric PLM goes further than streamlining Balabala's business processes, promoting and enhancing value-creation in the organization. With Centric Software’s support, Balabala is transforming more rapidly into an enterprise that is information-based, digitalized and intelligent.”

“We would like to welcome our latest partner in China, Balabala,” says Chris Groves, President and CEO of Centric Software. “Balabala is pursuing a strong digital strategy to transform into a lifestyle business, and we are delighted that they have chosen Centric PLM to provide a digital foundation for growth.”

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Balabala (http://www.balabala.com.cn)

Balabala is a Semir brand launched in 2002, which specializes in international children's fashion. It is devoted to creating a lifestyle for children, and providing them with comfortable clothing in trendy designs, high quality, and a wide selection. The brand brings the new generation of families a one-stop shopping experience. Balabala carries apparel, footwear, and accessories for children aged 0 to 16 years.

Now, it has nearly 5,000 stores and counters in 31 provinces, cities, and districts in China, making it the children's apparel brand with the most number of outlets, extensive sales network, and sizable sales volume.

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Celia Newhouse
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