Balluun Adds Online Pop-Up Exhibition Offering for Event Organizers

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Balluun offers FlashEX™, an online “pop-up exhibition” solution to help event organizers mitigate the negative impact caused by event cancellations or reduced attendance due to the coronavirus outbreak.

FlashEX pop-up exhibition solution

It allows a show organizer to continue to offer a planned event online and facilitate high quality audience engagement in the case of cancellation.

In response to the challenges faced by the event industry due to the coronavirus outbreak, today Balluun announced the availability of FlashEX™, an online “pop-up exhibition” solution to help event organizers increase the reach of a physical event or mitigate the negative impact of an event cancellation or reduced attendance.

Based in Silicon Valley, Balluun Inc provides market network solution helping trade show organizers and associations extend their event lifecycle and engage audience year-round.

With FlashEX, event organizers can create a time-limited, dynamic “flash exhibition” site with their branding in less than a week. It serves as a companion online show to the physical event, to maximize the reach and engagement of audience. The site can start onboarding exhibitors prior to the event, open up to all audience on the first day of the event, and remain accessible for a limited period of time post-event. The FlashEX platform offers a modern exhibitor directory, digital showroom/booth, live social feed, rich exhibitor-attendee interaction features, and powerful analytics and configurability for event organizers.

“The coronavirus situation is causing event cancellations on a global scale. FlashEX, built on top of our robust market network platform, is a quick response to the problems faced by many of our existing and potential customers in the event industry. It allows a show organizer to continue to offer a planned event online and facilitate high quality audience engagement in the case of cancellation,” said Deepak Gupta, CEO of Balluun Inc.

Marco Giberti, an event industry veteran and thought leader who also serves on the advisory board of Balluun, writes in his recent blog post, “Among the current tragedy represented by the coronavirus situation, technology should and could help to minimize the impact of the problem and reactivate the events industry faster and stronger than ever.”

To learn more about FlashEX, visit https://www.balluun.com/solution/flashex.

About Balluun

Balluun Inc is the leading provider of marketplace and e-commerce platform, connecting B2B buyers and sellers through vertical market networks. Its Engage365 product suite integrates B2B social network, e-commerce marketplace and business applications all in one platform to enable sellers and buyers to connect, engage, and transact within industry-specific networks. Trade show operators, associations and enterprises worldwide use the solution to launch their own digital platform to engage their audiences online 24/7/365. For more information, visit http://www.balluun.com.

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