BarbCo (Barbagelata Group) Partners with Side to Elevate 68-Year Legacy Brand and Empower Superior Client Experience

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Together, BarbCo and Side will be able to provide the best-in-class real estate services, experiences, and results to even more home buyers and sellers in the San Francisco market.

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“Side is the best foundation for us to build our house on. What we’ve been doing for many years has worked well; however, we needed a one-stop technology solution with lead generation, marketing infrastructure, and legal review in order to deliver a consistent, seamless client experience."

BarbCo, a leading San Francisco based full-service real estate brokerage, today announced its partnership with Side, the only real estate company that exclusively partners with high-performing agents, teams, and independent brokerages by empowering them with state-of-the-art proprietary technology and a premier support team. Together, BarbCo Group and Side will be able to provide their best-in-class real estate services, experiences, and results to even more home buyers and sellers in the San Francisco market.

Family-owned and operated since 1952, BarbCo is a respected household name in San Francisco, providing a wide range of commercial, residential, and condominium real estate services for its clients. Today, its team of 30 agents prides itself on being a one-stop-shop and a trusted resource for community members seeking advice on home renovations, attorney referrals, tax assistance, and much more. Recognized as a 2019 NextDoor Neighborhood Favorite, BarbCo regularly hosts local artists and historians for neighborhood events in its West Portal office in San Francisco.

Partnering with Side will ensure that BarbCo remains at the cutting edge of the ever-evolving real estate market, while allowing its agents to continue delivering best-in-class services to their clients. With Side, BarbCo agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

“Power will continue to shift from large brokerages to top-producing agents and independent brokers,” says CEO and Co-Founder of Side, Guy Gal. “The future of the real estate market is local, boutique, specialized, and agent-owned. Independent brokers will increasingly look to elevate their boutique brands in order to capture more market share in 2020. As a result of their growing power, independents no longer need to fold into national brands. It’s Side’s mission to help keep independents independent.”

“Side is the best foundation for us to build our house on,” says owner Paul Barbagelata. “What we’ve been doing for many years has worked well; however, we needed a one-stop technology solution with lead generation, marketing infrastructure and legal review in order to deliver a consistent, seamless client experience. Partnering with a larger traditional brokerage would have meant losing our name, our branding and our personality. We have a lot of equity in our 68-year legacy. Our relationship with Side is symbiotic—it enables us to be creative salespeople, focused on making great impressions and building relationships with our clients, while they take care of our critical back-office systems.”

Side is led by experienced industry professionals who handle marketing and compliance with world-class engineers developing technology designed to improve agent productivity and enhance client experience. The company believes that homeownership is a fundamental human right, and Side is on a mission to improve the public good by empowering top performing real estate professionals to provide home buyers and sellers with the best real estate service, experience, and results.

About Barbagelata Group
Barbagelata Group (BarbCo) was founded in San Francisco in 1952 by John Barbagelata. Paul Barbagelata continues the family legacy into the future with a team of 30 agents and two offices in San Francisco, in Marina /Cow Hollow and West of Twin Peaks. International affiliation with Who’s Who in Luxury Real Estate (LuxuryRealEstate.com) provides additional networking with 130,000 agents in 70 countries globally.

About Side
Side transforms high-performing agents, teams and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Vivien Wang
Side
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