Barefoot Running Sandal Company, Xero Shoes, Launches "Flip Flop Killers"
Boulder, CO (PRWEB) July 31, 2013 -- Barefoot sandal maker, Feel The World, Inc. of Boulder, Colorado, is introducing two new sandals at the Outdoor Retailer trade show in Salt Lake City this week.
Called Sensori and Sensori Cloud, both products are a modern upgrade of the tire sandals worn by the Tarahumara Indians of Mexico.
Both products give wearers the fun and freedom of being barefoot, but with a layer of protection and a fashion-forward design that looks as good during a run or a yoga class as it does in a New York City night spot.
"People wear Xero Shoes for everything from taking a walk, to hiking, camping, yoga, hitting the beach, or running 100-mile ultra marathons," reports CEO, Steven Sashen. "Then when you're done, you can roll 'em up and put them in your pocket."
Adds co-founder and COO, Lena Phoenix, "You can't find another sandal -- and definitely no flip flop -- that will let you do all of that."
The company has been selling do-it-yourself barefoot sandal kits and custom-made sandals on it's website for the last 3.5 years, but Sensori and Sensori Cloud are the first retail-ready products in their line.
Sashen says, "You can take these off the shelf, slide them on your foot, cinch up the lacing for a perfect fit, and you're ready to feel the freedom, the fun, and feel the world."
Product designer, and former head of global product design for Crocs, Dennis Driscoll says, "We were able to analyze over 4,000 foot tracings from our customers to create the perfect ergonomic shape for our new products." Analysis revealed that most sandal companies place the toe post in wrong location.
While the Sensori is a performance-friendly product, the designs -- including Core Colors with colored accents, Marbled Madness with camo and other "patchwork" colors, and translucent rubber -- are attractive enough for fashion wear.
The Sensori Cloud adds a thin layer of cushioning in the forefoot area, for those who want an extra-comfortable sandal that allows for total natural, barefoot-style, movement.
Both products are slated for release shortly. A number of patents are pending for Xero Shoes products.
ABOUT:
Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®, a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection. Feel The World, Inc. launched in December 2009. To date, over 45,000 customers, ages 1 to 91, in more than 92 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons.
Steven Sashen, Feel The World, Inc., http://www.XeroShoes.com, 303.931.9669, [email protected]
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