Bashas’ Moves Boldly into Data-Driven Future with Hypersonix

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AI-driven analytics platform solution of choice for Arizona’s hometown grocer

Bashas' Chooses Hypersonix

“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” -- Edward N. Basha III, president and chief executive officer of Bashas’ Family of Stores

Bashas’ Family of Stores has deployed Hypersonix, the AI-driven analytics platform offered on a subscription basis for grocery retailers and other high-volume consumer-commerce companies. Bashas’ chose Hypersonix’s cloud-based solution to support the company’s real-time merchandising, marketing and enterprise analytics needs. The deployment follows a successful, 90-day pilot program, and comes on the heels of Hypersonix’s $11.5M Series A funding, led by Intel Capital.

Bashas’ Family of Stores is a 3rd generation family-owned business founded in 1932 and is a community cornerstone in Arizona. With the grocery industry facing unprecedented change and fluctuating demand patterns due to COVID-19, Bashas’ required an analytics partner that empowered non-technical decision-makers to respond to real-time changes in shopper behavior, availability of merchandise and other trends.

“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” said Edward N. Basha III, president and chief executive officer of Bashas’ Family of Stores. “We believe in innovation and partnership and finding ways to support our teams with advanced tools they need to better serve our shoppers and our community.”

Built by former executives from SAP, PayPal and IBM, the Hypersonix Unified Data Analytics Platform harnesses data-driven insights without dependency on data analysts or information technology professionals. Unlike competing solutions, Hypersonix brings a Google-like experience to consumer commerce analytics. The company has replicated the simplicity of how one might “Google” something in their personal life, only at the enterprise level.

The platform’s accessibility means that Bashas’ decision makers can use text or voice to quickly query their data on their computer, tablet or smartphone. Hypersonix has enriched the experience with an intelligent decision agent named “Jarvix,” which leverages the latest innovations in Natural Language Processing (NLP).

“With Hypersonix, Bashas’ becomes one of the first regional grocery chains in the United States to embrace artificial intelligence in such a broad fashion,” said Todd P. Michaud, President and Chief Customer Officer of Hypersonix. “We are thrilled to be working with the team at Bashas’ as they embrace AI-driven analytics as a competitive edge. Like many retailers, Bashas’ is a data-rich environment that has benefited from the actionable insights our platform has brought autonomously to their team.”

“Hypersonix has an impressive and comprehensive all-in-one solution, ready out-of-the-box and they make it easy to integrate with existing data sources,” said Barry Craft, Vice President of Merchandising, Marketing, & Procurement for Bashas’. “Hypersonix has the right product capabilities to help grocery retailers like us find new opportunities to better serve our shoppers.”

For more information on how Hypersonix is being used by grocery retailers, please visit:

About Hypersonix, Inc.
Hypersonix offers the most comprehensive cloud-based, AI-powered autonomous analytics platform that enables consumer commerce decision-makers to make smart decisions fast—empowering them to get real-time intelligence, insights and recommendations to take timely actions leading to business success. Hypersonix’s predictive and prescriptive analytics can measure and monitor business results, clarify why results are occurring, and recommend actions to drive improvements. Leveraging innovations in Machine Learning (ML), Natural Language Programming (NLP) and real-time data computing, the platform offers a simple, fast "Google-like" experience supported by "Jarvix," a virtual assistant. Designed for Retail, Restaurant, Hospitality, e-Commerce, Consumer Packaged Goods (CPG) and Brand Manufacturers. Hypersonix helps clients drive profitable growth, save money and improve customer engagement. Founded in 2018 by former executives from SAP, PayPal and IBM, the company has been featured in the Wall Street Journal, Fortune, TechCrunch, along with other outlets. It is based in San Jose, with offices in Sacramento, California and Bangalore, India.

About Bashas’ Family of Stores
Bashas' Family of Stores – the family-owned grocer that operates Food City, AJ's Fine Foods, Eddie's Country Store, and both Bashas' and Bashas' Diné supermarkets – is an Arizona-based company founded by brothers Ike and Eddie Basha, Sr. With more than 100 grocery stores, it is one of the largest employers in the state and one of the Best Places to Work in Arizona. Since the company's inception in 1932, Bashas' has given back more than $100 million to the communities it serves. For more information, visit

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William Lessard
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