Tokyo-based Batten Beans introduces Japanese matcha developed with experienced tea professionals, featuring master blending, leading Japanese tea origins, and organic, Halal, and Kosher-certified options for international B2B partners.
TOKYO, Sept. 17, 2026 /PRNewswire-PRWeb/ -- Batten Beans Co., Ltd., a Tokyo-based company engaged in international business development, today announced the launch of its Japanese matcha business for global B2B markets, targeting importers, distributors, cafés, restaurants, hotels, beverage companies, and food manufacturers worldwide.
As global demand for Japanese matcha continues to expand, Batten Beans is building a supply model that goes beyond simply exporting matcha. The company works with experienced Japanese tea professionals and production partners to develop matcha tailored for different applications, markets, and long-term business partnerships.
[Japanese Origins and the Art of Gougumi]
Batten Beans works with teas from leading Japanese tea-producing regions including Shizuoka, Uji, Kagoshima, Miyazaki, and Yame.
Each region contributes distinct characteristics. Shizuoka provides depth and body, Uji offers a refined aroma, Kagoshima delivers a vivid green color, Miyazaki brings mellow sweetness and harmony, while Yame is renowned for its rich umami, sweetness, and elegant aroma.
Selected teas are brought together through gougumi, the traditional Japanese art of master blending. Rather than relying solely on a single origin or cultivar, gougumi enables experienced tea professionals to combine selected teas to create a carefully balanced profile of aroma, body, color, sweetness, umami, and bitterness.
Premium 100% Uji and 100% Yame matcha options are also available for partners seeking origin-specific products.
[Matcha Developed for Professional Applications]
The Batten Beans portfolio includes several matcha profiles developed for commercial applications:
- Nutty: Crafted particularly for milk-based beverages such as matcha lattes, featuring a rich, roasted, and nutty character designed to maintain its distinct profile when paired with milk.
- Standard: Offers a balanced profile of umami and bitterness suitable for a wide range of beverage and culinary applications.
- Organic: Delivers a premium organic option developed using JAS Organic-certified tea leaves and specialized finishing and blending techniques.
[Certification and Quality Documentation for Global Markets]
For international B2B partners, Batten Beans offers matcha options supported by certification and quality documentation.
Organic matcha options are available under Japan's JAS Organic certification system. Halal-certified options are supported by a Certificate of Halal Authentication issued by the Nippon Asia Halal Association. Kosher-certified matcha options are also available, with applicable products certified by Kosher Japan (KJ).
Certificates of Analysis (COA) and relevant quality documentation can be provided for applicable products. Available analytical documentation includes microbiological and heavy metal testing to support the quality assurance requirements of international partners.
The production process also includes comprehensive quality evaluations covering color, particle characteristics, sensory profile, residual pesticide levels, and microbial testing. Finished matcha is nitrogen-sealed in specialized packaging to preserve freshness, aroma, and color during storage and international distribution.
[Backed by Award-Winning Japanese Tea Craftsmanship]
The experienced Japanese tea professionals and production partners supporting the Batten Beans matcha business have an extensive history of recognition at major tea competitions. Their achievements include multiple top honors associated with Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF), as well as consecutive top awards at major Japanese tea competitions.
[Building Long-Term Global B2B Partnerships]
Batten Beans is developing its matcha business primarily for long-term international B2B partnerships rather than short-term commodity trading.
The company's approach combines Japanese matcha supply, product development, branding, marketing, and international market expansion, enabling partners to develop tailored matcha products and experiences for their respective markets.
"We are not simply bringing a Japanese ingredient overseas. Our objective is to connect the origins, craftsmanship, and quality behind Japanese matcha with businesses around the world and build long-term markets together with our partners," said Fumiya Abe, Founder and CEO of Batten Beans.
Batten Beans is currently welcoming discussions with Japanese food and tea importers, distributors, café and restaurant groups, hotels, beverage companies, and food manufacturers in international markets.
[About Batten Beans]
Batten Beans Co., Ltd. is a Tokyo-based company developing businesses across creative, marketing, international business development, and Food & Agri sectors. The company combines product development, branding, marketing, and distribution to build scalable businesses connecting Japan with international markets.
Media Contact
Fumiya Abe, Batten Beans Co., Ltd., 81 3-4400-3238, [email protected], https://battenbeans.com
SOURCE Batten Beans Co., Ltd.
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