Battery Industry Veterans Launch New Company as Exclusive Deka Motive Power Representative for Salt Lake Metro and Utah

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New exclusive Deka Motive Power Representative for Salt Lake Metro and Utah Markets.

East Penn Manufacturing is pleased to announce their partnership with Apex Industrial Battery, a newly formed company in the Salt Lake City, UT metropolitan area to meet the growing market needs of the region.

Apex Industrial Battery was founded with a purpose to help customers overcome the challenge of meeting multi-faceted motive power system needs along with finding the best service and support in the industry. Apex Industrial Battery will serve as an exclusive Deka representative offering a full scope of Deka Motive Power batteries (both lead and lithium technologies). In addition, they will also provide best-in-class chargers and accessories to power electric lift trucks.

Apex Industrial Battery’s founders, Matt Johnson (President of Johnson Battery) and Gabriel Sampson (President of Averest), have decades of motive power experience and ties to the industry, which dates back four generations. They have assembled a strong group of professional team members to ensure Apex Industrial Battery is the right company to meet the motive power needs of the area.

Doug Bouquard, VP & GM of East Penn Motive Power Sales stated, “East Penn is immensely proud of the continued growth and success of our existing partners in launching this new opportunity to grow our North American network. Over the years, both Johnson Battery and Averest have mirrored the key family business ideals that East Penn values. We look forward to continuing our great long-term partnership and growth with them and Apex Industrial Battery.”

Matt Johnson, President of Apex Industrial Battery stated, “Apex Industrial Battery is committed to delivering high quality, customer focused Motive Power systems, services, and support. Gabriel and I are excited to partner closely with customers in the Utah region to create a positive experience and the most economical approach to their motive power system needs”

East Penn is a leading manufacturer of high-quality lead batteries and accessories for the motive power, automotive, commercial, marine, UPS, and telecommunication markets. The company’s quality and environmental systems for its entire 520-acre complex have been certified to ISO 9001:2015, IATF 16949:2016, and ISO 14001:2015. For more information, visit the company website at http://www.dekabatteries.com. For more information on Apex Industrial Battery visit http://www.apexindustrialbattery.com

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Chad Christ
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