BBQGuys Selects Vertebrae to Deliver 3D and Augmented Reality (AR) Shopping Experiences on the Web

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Leading retailer in outdoor living offers immersive shopping experiences to inspire consumer confidence and drive unprecedented engagement, sales, and satisfaction - no app or download required

With Vertebrae, we’re increasing sales and satisfaction by giving our customers a much deeper look at our products and letting them virtually ‘try before they buy’ -- Jason Stutes, BBQGuys VP of Ecommerce and Analytics

Vertebrae, a technology innovator in interactive 3D and AR commerce solutions, today announced that it has partnered with BBQGuys to enable immersive shopping experiences that boost consideration and conversion. Powered by Vertebrae, BBQGuys now offers 3D and AR-enabled visualizations directly on the product page, allowing online customers to explore 3D products up close and try them out via AR in any environment – no app or download required. BBQGuys is already seeing a measurable impact from elevating the digital shopping experience with Vertebrae, including conversion increases as high as 32% for mobile users.

“BBQGuys is an outdoor lifestyle brand who deeply understands the culture of grilling,” said Vince Cacace, CEO of Vertebrae. “By enabling 3D and AR shopping experiences to any consumer on any device, they are removing the guesswork of online shopping while promoting consumer confidence. This type of immersive experience is significant because a grill is much more than a purchase - it represents who you are and how you like to spend your time.”

Using the Vertebrae Axis platform, BBQGuys quickly and cost-effectively transformed several of its top sellers, including the Blaze 32-Inch Built-In Natural Gas Grill, into 3D models to give shoppers an unprecedented, multi-dimensional view of the product. Using a desktop or mobile browser, users can rotate, zoom in, and explore the gas grills to view different angles, as well as assess texture, sheen, and size. Shoppers who want to understand scale and fit in a real-world environment can use their mobile devices to “View on My Patio” and place a life-sized virtual grill right in their own backyard. Initial results have exceeded expectations in conversion and engagement, including a 12% increase in Average Order Value (AOV) for both mobile and desktop shoppers.

“Our customers take pride in grilling because it’s not just a cooking method, it’s a lifestyle,” said Jason Stutes, VP of Ecommerce & Analytics at BBQGuys. “With Vertebrae, we’re increasing sales and satisfaction by giving our customers a much deeper look at our products and letting them virtually ‘try before they buy’. It’s a seamless experience that doesn’t require an app download and early results are showing conversion increases as high as 32%.”

Axis Platform
Vertebrae’s Axis is an innovative, immersive commerce platform that allows retailers to bring Web-based AR and 3D experiences directly into the purchase path. Retailers can easily turn product catalogs into high-fidelity, customizable, and reusable 3D models that are managed, integrated, and measured within existing product workflows. Axis delivers immediate conversion gains by building consumer confidence in purchase decisions, while driving long-term business impact by providing new insights to inform product, marketing, and merchandising strategy.

About BBQGuys
BBQGuys is a trusted online retailer that prides itself on helping America host BBQs since 1998. From expert product reviews and advanced grilling recipes to free outdoor kitchen planning services, is dedicated to being a go-to resource for all things barbecue. Based in Baton Rouge with over 750,000 happy customers nationwide, the specialty retailer offers a wide selection of grills, smokers, outdoor kitchen components, and grilling accessories. BBQGuys has been listed for 12 consecutive years on the INC5000 list of fastest growing businesses and the IR500 list of fastest growing online retailers.

About Vertebrae
Vertebrae is a technology leader in 3D and AR e-commerce solutions that blend the physical and digital worlds to captivate and engage consumers at scale. Leading retailers and brands use the Vertebrae platform to create, manage, and deliver high-fidelity immersive commerce experiences on the web - driving unprecedented engagement, satisfaction, and sales. Founded in 2015, Vertebrae’s clients include Crate and Barrel, Toyota, Herschel Supply Co., Facebook, Coach, CB2, and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit

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Renee Newby
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