LOS ANGELES, June 17, 2019 /PRNewswire-PRWeb/ -- Content Creator and beauty activist Nabela Noor has launched Zeba, a lifestyle brand and movement that empowers women, inclusion and body celebration. In the world of Zeba, sizing is inspirational, forward-thinking, and most importantly supportive. Zeba's differentiator is its new, game-changing sizing system designed to empower by shifting how the fashion industry approaches size and inclusivity. Within the world of Zeba, there are no numerical or traditional sizing.
Zeba, named after Noor's mother, encourages individuals to love and celebrate their bodies and not conform to conventional standards of beauty. Zeba is an unapologetic movement and self-love revolution with a mission of empowering women to love the skin they are in through a series of original content and projects.
Zeba has transformed the old standard of sizing with a new standard where size-focused labels are replaced with words of affirmation. Phase one of the launch will include one hero tee, which will serve as an educator of the sizing system and an unifying garment to spread the movement.
Below is the Zeba sizing system:
Passionate - XS
Brave - S
Inspiring - M
Fearless - L
Radiant - XL
Powerful - 2X
Loved - 3X
Independent - 4X
"When people wear this tee, I want them to feel empowered, confident and most importantly unstoppable," says Noor. The young beauty activist and entrepreneur has continuously utilized her platform to uplift individuals with a series of inspiring videos, and positive messages to promote self-love and rally against social media bullies since 2014.
Rather than apologizing for her appearance, Noor found determination to launch Zeba, where women could unapologetically celebrate their bodies. Zeba is the response to a barrage of mean-spirited comments, as well as the answer to Noor's multi-dimensional audience who want the tools to live more confident lives.
The "Be Your Own Kind of Beautiful" tee is just the beginning, and is an introduction to the Zeba sizing system, also known as the Zeba Standard. The full clothing line will follow in months to come in addition to future events and workshops centered on Zeba's mission.
The Zeba community, which houses original content, is live on Instagram.
The "Be Your Own Kind of Beautiful" tee is available for purchase on wearezeba.com.
About Nabela Noor: Nabela Noor is a first-generation Bangladeshi-American creator, entrepreneur, and activist. Motivated by her commitment to advocacy and equipped with impeccable style, Nabela has become a voice for a number of powerful, yet marginalized communities including plus sized women, Muslims, South-Asians, and women of color around the world. Nabela has used her platform as a vehicle for change and has worked with the United Nations as a guest speaker on multiple global issues. Most recently, Nabela has starred in her own show focused on self-love and body positivity produced by AT&T.
Press Contact:
Erica Tucker
erica(at)ascendprgroup(dot)com
919-449-6441
SOURCE ZEBA
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