Become a More Effective Leader with ‘The 5C Leader’ Approach

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W. James Weese, Ph.D., helps current and aspiring leaders heighten their effectiveness and understand their leadership strengths and areas in need of development

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Discover the foundational practices leaders must cultivate to focus and inspire others, overcome collective challenges, and achieve impressive results with the lessons and diagnostic tools captured in “The 5C Leader: Exceptional Leadership Practices for Extraordinary Times” (published by Archway Press) by W. James Weese, Ph.D. The book is available for purchase at:

Weese offers readers a theoretically strong and practical book that outlines his “Five C” concept and provides readers with a digestible package of what effective leaders are, what they do and how they think. His “Five C’s” of leadership are: credibility, compelling vision, charismatic communicator, contagious enthusiasm, and culture builder. He also presents readers with a diagnostic tool that they can use to measure their “Five C” leadership practices and determine their leadership strengths and areas for development.

“Leadership remains one of the most studied, yet poorly understood and applied concepts. Leaders seek to improve their effectiveness but often don’t know what to do or where to get help. Industries spend millions of dollars trying to help leaders improve but are often disappointed with the results. Stakeholders seek and deserve more,” says Weese. “This book will help current leaders and aspiring leaders better understand the concept and heighten their effectiveness in this critical area.”

The 5C Leader
By W. James Weese, Ph.D.
Hardcover | 6 x 9 in | 272 pages | ISBN 9781480865068
Softcover | 6 x 9 in | 272 pages | ISBN 9781480865051
E-Book | 272 pages | ISBN 9781480865044
Available at Amazon and Barnes & Noble

About the Author
W. James Weese, Ph.D., is a professor of leadership and the former dean of the faculty of health sciences at the University of Western Ontario in London, Ontario, Canada. He has also served as the dean of the faculty of human kinetics at the University of Windsor and the special advisor to the provost and later as the acting associate vice-president at the University of Western Ontario. He has served in a number of senior leadership positions during his career, including serving as the president of the North American Society for Sport Management and president of the National Deans Councils for both Kinesiology and Health Sciences. He has earned a number of academic and leadership awards including the Queen’s Jubilee Medal and the Queen’s Diamond Jubilee Medal. In 2014, his alma mater, the University of Windsor, inducted him into its Sports Hall of Fame. Weese lives in London, Ontario, with his wife, Sherri and their two children.

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit or call 888-242-5904.

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