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Beefer U.S. Fans the Flames on a Prime Partnership with Legendary Athlete Bo Jackson and Bo Jackson Signature Foods to Exclusively Launch The Bo Jackson Special Beefer®

Together Beefer and Bo Jackson Signature Foods enthusiastically unveil a powerhouse, co-branding initiative in the form of a handsome new, Bo Jackson and Beefer-branded Grill, The Bo Jackson Special Beefer®


News provided by

The Beefer

Apr 02, 2019, 12:00 ET

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Bo Jackson and the Beefer Team at Ace Hardware's Spring Convention in Orlando, FL
Bo Jackson and the Beefer Team at Ace Hardware's Spring Convention in Orlando, FL

ATLANTA, April 2, 2019 /PRNewswire-PRWeb/ -- Having just exhibited at this year's prestigious Ace Hardware Spring Convention in Orlando Florida, Beefer U.S. proudly announces its milestone partnership with Bo Jackson and Bo Jackson Signature Foods.

Igniting an arsenal of pure, quality beef products ready to aim within its high-caliber portfolio, including Bo Jackson's Tailgate Packs, Bo's 34 Beef, Bo's Burgers, and Bo Jackson's Signature Sideliners: Appetizers and Entrees with the high-tech grilling innovation of the Beefer, is an undeniable pairing, easily defined as a "grilling match made in heaven."

"The collaboration between the two brands proves that we are in this to win, and I have great trust in this partnership and look forward to our future success together with great excitement." - Bo Jackson

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Together Beefer and Bo Jackson Signature Foods enthusiastically unveil a powerhouse, co-branding initiative in the form of a handsome new, Bo Jackson and Beefer-branded Grill, The Bo Jackson Special Beefer®. With a successful test drive and wild reception at this year's recent HPBA Expo and Ace Hardware Spring Convention, respectively, Beefer and Bo Jackson are ready to take the grilling market - wide and by storm.

"We are delighted to officially launch this exciting venture with Beefer U.S., as the Beefer grill prepares our high-quality beef and food products to perfection every time," states Bo Jackson. He further stated, "In order to have a solid game plan, you must have a championship caliber team. The collaboration between the two brands proves that we are in this to win, and I have great trust in this partnership and look forward to our future success together with great excitement."

The Bo Jackson Special Beefer® is immediately and exclusively available for purchase online at https://bojacksonsignaturefoods.com.

About The Beefer

The Beefer features a unique design and high-performance ceramic burner. The steak-searing temperatures can reach up to 1500º Fahrenheit—nearly 3X hotter than conventional gas grills. The Beefer's super-hot temps ensure short cook times, maximum caramelization, and restaurant-quality results every time. Discover more at https://us.beefer.com/.

About VEJ Holdings, LLC and Bo Jackson Signature Foods

VEJ Holdings, LLC is a full-service distribution company with clients spanning multiple industries across the United States. Positioned to provide customer solutions options unrivaled in value, the company is known for quality and reliability. Also a MBE (Minority Business Enterprise) the company is mindful of the power of diversity for organizational success and constantly seeks improvement and innovation. The foodservice and branded products division partners only with the highest quality where trust, value, and service can be delivered. The company was founded by Bo Jackson, a champion all-star professional athlete in the two major sports of football and baseball, who brings his winning, team-based philosophy to both his branded and philanthropic endeavors. Discover more on Facebook: https://www.facebook.com/bojacksonsignaturefoods/, Twitter: https://twitter.com/bojackson34food Instagram: https://www.instagram.com/bojacksonsignaturefoods/ and YouTube – Bo Jackson Signature Foods.

SOURCE The Beefer

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