Béla Partners with Inxeption, a Blockchain-based eCommerce Platform for B2B Distribution

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Inxeption’s platform enables Béla to achieve nationwide wholesale distribution directly

Béla, the Atlanta-based wellness beverage brand, announced today that it has built its eCommerce channels on Inxeption, a groundbreaking industrial strength eCommerce platform built on Blockchain. The Inxeption platform will enable Béla to target and serve one of its key customer segments – over 3000 independent health and fitness enterprises around the country. In tandem, Béla is also attempting to raise a Seed Round via Crowdfunder.com - https://www.crowdfunder.com/bela/invest.

Inxeption has designed the first blockchain-based e-commerce platform for B2B that catalogs and digitizes product information. The robust technology integrates product design, manufacturing and supply chain to help merchants like Béla grow their top line revenue and sell products online, either for the first time or in a scalable, smarter way.

The biggest difficulty Béla faced in serving independent customers nationwide was fulfillment logistics. With Inxeption’s introduction of Zippy (https://www.inxeption.com/zippy.html), new capabilities were fast integrated and logistical processes become simple and efficient.

“We started our business in a home studio, and are passionate about serving local independent businesses,” said Atul Agarwal, Béla’s Founder and CEO. “We have over 50 independent studios & stores as customers in Atlanta, and now with Inxeption we can successfully take Béla to similar customers nationwide. The Blockchain foundation gives us a very strong technological backbone for future growth!”

Mark Moore, COO and Co-founder of Inxeption, said "We are very excited to have Béla joining the Inxeption Business Community and utilizing our platform to grow their business as well as optimize their day-day logistics. They clearly have a visionary product distribution model and utilizing our blockchain platform is a perfect fit."

About Inxeption
Inxeption is changing the way industries promote, sell and manage products and services online. Inxeption is a feature-rich software and service platform, that provides tools based on blockchain technology to ensure trusted, secure and reliable transactions. Inxeption increases sales, streamlines your business, and extends products to new online channels. Inxeption was named one of the 20 Most Promising Blockchain Technology Solution Providers of 2018 by CIO Review. The company can be found on the web at https://www.inxeption.com/.

About Béla
Béla is a brand owned by Althea Brands, founded and headquartered in Atlanta, Ga. Althea Brands combines traditional medicine and wellness knowledge with contemporary scientific research to develop natural and healthy foods and beverages. Inspired by Ayurveda, Béla was the company’s first brand, launched in March 2018. Learn more about Béla at https://drinkbela.com, and follow on Instagram (@bela_drink) and Facebook (@drinkbela).

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Atul Agarwal
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