As the three-tier system continues to evolve, Benchmark Wine Group is paving a new path for small-production wines in the U.S.
NAPA, Calif. and WASHINGTON, March 30, 2023 /PRNewswire-PRWeb/ -- Benchmark Wine Group is pleased to announce that it has partnered with Barrett & Barrett and La Sirena to represent their current and library-release wines in California and Washington, D.C. Benchmark Wine Group will bring a broad range of library releases and special bottlings dating back to 2009 to market for these celebrated brands.
"We selected Benchmark Wine Group for their ability to bring Barrett & Barrett and La Sirena wines to top collectors, consumers, and trade accounts on both the east and west coasts, as well as for their deep understanding of our brands and our goals for each," said Remi Barrett, Director of Marketing for Barrett & Barrett and La Sirena. "I'm impressed with the innovative alternative they provide to a three-tier system that was not always working for us."
"Benchmark Wine Group has a great track record with Napa's finest wines, and I'm confident that they will do a fantastic job representing our brands. We're excited to work together to bring our wines to new heights," added Heidi Barrett, Winemaker of Barrett & Barrett and La Sirena.
Benchmark Wine is adding Barrett & Barrett and La Sirena to the growing list of top-quality brands that the company is directly distributing and importing, including Dominio Basconcillos, Castello del Terriccio and 00 Wines. Benchmark's strategic model brings small-production, rare wines that would be otherwise inaccessible to many, to the masses. As the three-tier system evolves to better serve top-quality producers, resellers, and consumers, so does Benchmark's commitment to service, communication, and increased availability in the industry.
"Heidi and her husband Bo are winemaking legends in the valley, with a long list of top wines to their credit. We've had the pleasure of offering a great many of them over the years, and we are honored to have been selected to bring their personal brands directly to the markets we know and serve best in order to help them grow," said David Parker, CEO and Owner of Benchmark Wine Group.
Benchmark Wine Group, Inc. is a licensed importer, distributor, and retailer in California. Its affiliate, Benchmark Wine and Spirits, is a licensed importer and Class A retailer in Washington, D.C., bringing innovative and rare products into the District and making them available to collectors, consumers, and on-premises resellers.
About Benchmark Wine Group
Established in 2002, Benchmark Wine Group is the leading source of fine and rare wine for wine retailers, restaurants and collectors around the world. Based in Napa Valley, it acquires the most sought-after wines from top producers, resellers and private individuals. Its staff draws on decades of industry experience and is dedicated to providing exceptional selection, provenance, pricing and service.
Media Contact
Frances Monardo, Colangelo & Partners, 770-910-0796, [email protected]
SOURCE Benchmark Wine Group
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